BP must be spending big bucks on broad match today

[limoshawn]

seeing all kinds of bp ads today, all in the top spot. here's a fun one, search "who's going to claim the world cup"

[Mark_A]

They must have geotargetted it, on google.co.uk it isn't showing any BP ad there.

[limoshawn]

yeah, the ad preview tool shows it only in the us.

[DiscoStu]

Yeah they are bidding on "claim"

[londrum]

yup, in the UK apparently its the 'national claims helpline' that is going to claim the world cup.

[limoshawn]

wonder if i can file a claim for lost revenue because of their poor use of broad match driving up the cost on my "claim" related keywords?

just kidding, but it sure would be nice to be able throw around money like they are.