Ran into a premium ad with 3 site links below the description text. Anyone else seeing this? If so, how does one do this?
netmeg
5:32 pm on Jul 1, 2010 (gmt 0)
You don't do it, it gets conferred upon you. I've so far only seen them with big brands.
PayMePerClick
5:53 pm on Jul 1, 2010 (gmt 0)
What is the different between these and the regular Site Link option available at the campaign level? Can you give an example of a company that uses them?
after_hours
6:11 pm on Jul 1, 2010 (gmt 0)
I've only seen it for big brands. You have to have a long-standing history of high QS on brand terms to have the option to run it.
dertyfern
7:21 pm on Jul 1, 2010 (gmt 0)
What is the different between these and the regular Site Link option available at the campaign level? Can you give an example of a company that uses them?
not quite sure what you mean. This particular ad had the regular large text headline (a link to destination URL of course) and three smaller descriptive links below the ad text description.
PayMePerClick
8:27 pm on Jul 1, 2010 (gmt 0)
This sounds like the regular ad extension/Sitelink option that's been around since November. This past week Google opened it up to everyone and all campaigns, according to their blog. It's in the campaign settings.
Channel01
2:50 am on Jul 2, 2010 (gmt 0)
Yeah, it's opened up to everyone now. Whether or not your ad meets a certain quality threshold (i.e. CTR) determines whether your site links show on one line or two lines. In practice, only brand ads will get the two line version whereas non-brand ads will have site links on one line.
Also, your ad needs to be ranked #1 to get two lines of site links while it appears that you just need to be in the yellow box to get the one line variety.
dertyfern
7:46 am on Jul 2, 2010 (gmt 0)
I see the site links option in campaign settings. Had no idea that existed before. Nice option!
