I've integrated with the Adwords API and I'd like to do the same for either Bing PPC or Yahoo PPC, but I don't know which of the two will replace the other. Does anyone know?
netmeg
5:32 pm on Jul 1, 2010 (gmt 0)
Bing PPC is replacing Yahoo.
Tonearm
6:33 pm on Jul 1, 2010 (gmt 0)
Thanks netmeg. I hope you don't mind my asking if you're 100% sure? I'd hate to set up around Bing only to find out it won't work in the near future.
Any idea if there's a perl module available for Bing PPC? There is one for Yahoo Search Marketing on CPAN but there doesn't appear to be one for Bing PPC.
netmeg
2:44 pm on Jul 2, 2010 (gmt 0)
Yes, I'm 100% sure. In fact I just read a post somewhere yesterday about some existing Yahoo advertisers being told they'd have to reformat their ads for the shorter Bing requirements, or the ads would just have the final 15 chars (or whatever) cut to fit. Don't know about the PERL.
Tonearm
4:19 pm on Jul 3, 2010 (gmt 0)
Thanks netmeg.
Jrx80
10:04 pm on Jul 14, 2010 (gmt 0)
Netmeg is 100% correct. Yahoo is currently asking many advertisers to start thinking about building out their marketing into Bing if possible. Change is coming real soon.
