Comparing analytics numbers VS adwords

[olly]

I am trying to make sense of the numbers I am seeing between these two platforms.

On the one hand, AdWords indicates that we have received 10500 clicks from June 1 to June 25.

Analytics, meanwhile, indicates that "Google (organic)" has sent approximately 8000 visits over the same period. It also says that there have been 13300 visits in total.

Now, my first assumption was that "Google (organic)" includes the AdWords number, but then how can it be less than the AdWords number. On the other hand, 10500 clicks from AdWords would mean that there are less than 3000 visits from organic. So how is organic so high?

Can anyone make heads or tails of this, or had similar problems?

[Mark_A]

For me, in G adwords it says there were X clicks, and in analytics it says X-35% came from Google CPC. With a further Y coming from G organic.

So basically it seems Adwords is charging us for clicks that never actually show up at the website.

[LucidSW]

They are measuring two different things.

You said it yourself: Analytics tracks VISITS while Adwords tracks CLICKS on your ads. That's unique visits so the same person coming to your site multiple times, no matter how, is counted as one visit by Analytics.

Analytics tracks for 60 days if my memory is correct so that may influence. Something else too. I believe that invalid clicks in Adwords are not removed from your stats. You will get a credit and can run a report showing them but those invalid clicks will always remain in your reports.