PPC and Inline CSS. does it make a difference?

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PPC and Inline CSS. does it make a difference?

PPC and CSS working together?

TheRealSaxman

2:56 pm on Jun 22, 2010 (gmt 0)

Hello everyone... I just started a new job and I had to sign up with a new login, but I have been using WebmasterWorld for some time now.

My question is "Does inline CSS stying have an effect on your PPC campaign?"

I am dealing with a client that has a number of things wrong on his site (as far as SEO), but one thing I noticed is that they are using quite a bit of in page CSS making the page quite long. My thesis is that because they have so much CSS listed in the <head> area that Google is having to read through 300 lines of code before it even gets to any content . Most of the keyword quality scores are reading OK but a few are not so good... could this be the reason?

just looking for some opinions...
Thanks for the help

The Real Saxman...

DiscoStu

6:14 pm on Jun 23, 2010 (gmt 0)

I doubt it will have any major impact on the QS, as landing pages to begin with is a smaller factor when it comes to determining scores beyond ok. That is, as long as the landingpage is ok further tweaks - specially smaller ones like external CSS files - to it shouldn't have much impact on the QS. I was once at a conference with a panel that had a google rep present, and they said that landing page scores are binary - you're either penalized for having a lacking landing page, or you're not (i.e. the landing page passes). Not sure if that really tells the whole story, but ad relevance, CTR history, and overall topical relevance are more important.

Can't hurt to move the CSS rules in to external files, but I wouldn't expect to see a big jump in QS because of it.