Google.com served me over 500,000 impressions over the past month for a particular keyword.. I have a 4.0% CTR!
What if another advertiser joins in today and receives only 1000 impressions but achieves a 5.0% CTR.
Will Google consider the new advertiser equal to me even though I have maintained this CTR for a much longer time?
I am assuming both of us are only advertising on google.com with no syndication......
Your history is weighed in, but by how much I cannot tell.
What if another advertiser joins in today and receives only 1000 impressions but achieves a 5.0% CTR.Will Google consider the new advertiser equal to me even though I have maintained this CTR for a much longer time?
Your history is weighed in, but by how much I cannot tell.
In essence, it is the CTR of the keyword in the moment it is searched that matters (and this does of course encompasses it's entire history.) However, the simple length time the keyword has been active is not a factor.
So, mega, in your example the new advertiser with the higher CTR will appear above you (assuming for the sake of the example that you have identical Max CPC for the keyword).
(Position on the right hand side of the page, BTW, is a function of two factors, weighted equally: Max CPC x CTR = Rank Number. And the higher the rank number, the higher the position.)
AWA
It used to be that in order to revive a disabled keyword, you could -
-change the match type
-change the copy
-change the url
and you'd get 1k more impressions to prove your keyword's worth.
now - as far as what I've heard - once a keyword is disabled on a certain match type - it's done. kaput. at an account level, no less.
is this true?
...now - as far as what I've heard - once a keyword is disabled on a certain match type - it's done. kaput. at an account level, no less.is this true?
poster_boy, if you delete the keyword in all it's previous occurrences within the account, and then re-enter it in a new Ad Group, with a new and really targeted ad, then it'll most likely get another chance to prove itself.
However, it is not likely to get 1000 impressions. Essentially, it'll run as long as it takes for the system to be certain, one way of the other, whether the keyword will meet the minimum standard in it's new iteration.
BTW, an even better idea than simply using the keyword again is to evaluate whether it might be improved by making it more specific. So, for example if you are a custom home builder in Orlando, and having a really tough time keeping the keyword 'orlando' running, then you might have much greater success with 'orlando custom homes' or 'new homes orlando fl' or the like.
AWA
This is a two word term that is not relevant to anything else in the world except for my client's product. Google is being EXTREMELY stubborn with policy. I believe that policies and rules are necessary but sometimes certain situations do not fit under any rules. I've never understood how those terms got disabled in the first place. The entire account has awesome CTR's including the terms that were disabled. I'm not buying the hogwash about using Google's stats to justify disabling the term instead of using the stats I see on my original campaign that included other search engines.
This client spends almost $10,000 a month and is a legitimate company with legitimate products and the account is VERY optimized with appropriate AdGroups, ads and plenty of negative terms (not necessary with problem terms, but for other terms).
Yes, I've spoken with support numerous times. I have yet to get a satisfactory answer or had the term re-instated.
