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bid the phrase higherDone
leave the broad and phrase within the same adgroup (qs is on a keyword level basis)I know you've said something meaningful here - I just don't understand it. Are you saying that my Broad won't impact on my Phrase's QS and so I can put them together?
you have better control of the broad match term
as the number of adgroups goes up, the attention each gets is lessI am doing this very slowly. I currently have 4 adgroups running in one campaign. That is the sum total of my Adwords campaigns. So I'm not hitting a mental limit just yet :) But I do take your point and agree with it. For big advertisers there is no point segmenting beyond what is actionable.
trust me, you'll be fine either wayAhh - if only I had your confidence in me!