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AdWords Campaign Experiments
Status: Open Beta
What It Does:
AdWords Campaign Experiments (ACE) is a tool that allows you to accurately test and measure changes to your keywords, bids, ad groups and placements.
Today, the most common way to measure the impact of these types of changes is to do a simple before-and-after analysis. However, this type of analysis can often be complicated by events that occur during or between the before and after, including holidays, weekends or changes to end user behavior or advertiser behavior.
ACE allows you to test and measure changes in real-time by executing your experimental campaign alongside your original campaign. By performing this type of simultaneous split test, we can tell you precisely if your Search and Content campaign changes produce statistically significant results.
Why You’d Use It:
By using ACE, you'll be able to better optimize your account by seeing how changes to keywords, bids, ad groups and placements impact your campaign performance.
To learn more about AdWords Campaign Experiments, please visit the Help Center for videos and FAQs
We invite all U.S. advertisers with English as their language preference to participate in the beta of this feature. We may not be able to offer the beta test to all advertisers who apply, so thanks in advance for your patience as we continue to work on the tool.
If you'd like to sign up for the ACE beta, please visit the 'Apply for Beta' button above.
