joined:Nov 19, 2009
We are planning to launch a brand awareness campaign using mainly Google placement and Yahoo content network. We are not really expecting lots of conversion therefore we are looking for other ways to measure the performance of our campaigns.
What I came up so far is on one had the CTR (if it is higher than 0.04%) of my campaigns, the average time spent and average page views of the users that clicked by banners compared to site average and on the other hand the impact on the traffic and on the visitor loyalty.
What do you think?
Do you have other suggestions? How else would you measure the performance of your brand campaign?