My Case - Parent Keyword, Poor Relevance !

[faust1]

I can't understand my product name (XYZ) has poor keyword relevance and the low quality score. The adwords wants $1 for the click ! I had run the same campaign with $ 0.40 per click on that keyword and i had good click through rate. Now I have changed the text of my ad copy and added the keyword again in the hope that bid will decrease from 0.40 to some level. But instead of that now first page estimate is $ 1...

the keyword is not competitive, no competition ... my site is optimized for that keyword as it is the product name but still why this is happening with me. what shall i do, can anyone help me ?

[DiscoStu]

what's your quality score for the keyword? You can try as an experiment to point the ad to a competitor and see what QS that gets...if your competitor gets a higher score then you need to fix the landing page

[faust1]

my quality score is 4 for the keyword but the adwords system says displays "poor keyword relevance" which i can not comprehend because my site is definitely optimized for that keyword ...

[LucidSW]

In its simplest form, poor keyword relevancy is Adwords saying "I don't see that keyword on the landing page". The system however is not perfect and once in a while it gets confused. The solution is to wait for it to get some clicks. If you have good CTR (compared to competitors) the system will say "whoa! maybe I was wrong" and re-evaluate. This might take a week or two so be patient.

[Mark_A]

How can you see your Quality Score?

[faust1]

yes, for the time being i am waiting and for several keywords for which my web site is highly optimized i am paying high costs per click just because of low quality scores and "no keyword relevance" ...

@Mark_A: i see keyword score by going inside the campaign > keyword and place mouse over the bubble with the keyword which displays the keyword score and other information in a kind of pop up ...

[Mark_A]

Thanks faust1 I see it now. But I also see that for a 3 word term - type subtype widget - I have a Quality score of 7/10 but it is still asking me for £1.25 a click just to get on the first page! Extortion!

[LucidSW]

You can make QS a column too instead of mousing over the status bubble. Click on the Columns button and check QS.

[netmeg]

I still don't know to this day why Google doesn't turn that column on by default. Who *doesn't* want to know what their QS is ?!?

[Mark_A]

You can make QS a column too instead of mousing over the status bubble. Click on the Columns button and check QS.

Good tip, thanks LucidSW