Broad match the bad guy or good guy?

No joy without broad match in campaigns?

[Kickedout]

I got very dissapointed to notice what broad match does. And yes, if you check your reports you'll find yourself paying for clicks in "similar" terms highly deceptive. As a result I decided to follow some experts recommendations and avoid Broad to focus on more speficif terms using phrase and exact.

Result this far. Almost nule impressions, very few clicks.

So seems like the chicken and the egg, one coan't be without the other.
If I go for broad: there are some keyphrases with 100% competition, very high prices, and those obvious ones are the ones bringing clicks.

I get ride of those, I lower costs but have nothing to do since even with some 100 keyphrases per ad group and some 4 adgroups per campaign I get > 10 clicks daily.

So what's the story here?

[Acrill]

I use Broad Match to identify fruitful exact and phrase match keywords.

I run keywords that I know will generate a lot of traffic for a few months then run a search query report on that particular campaign to see what sort of search queries generated those broad match keywords.

Once we have the report it is useful for adding phrase and broad match keywords to the campaign and also for adding negative keywords that we dont want clicks from.

This is a very labor-intensive process that also requires some extra cash for running the broad match keywords. I like to think of my broad match spend as 'market research'.

Hope this helps!

[Kickedout]

I do something like that but:
1) Is highly expensive since broad match are highly competitive and phrases that gets real traffic are pricey.
2) The search query report gives me ideas for phrase match but anyway they don't have considerable traffic so this far likely worthless
3) As you say is excesively time consuming