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Brand names in related product ads

Restaurant name in cookbook recipe products?

     
12:06 pm on Jun 2, 2010 (gmt 0)

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Hi,

I am about to set an adwords campaign for a cookbook product. In this I have some restaurant recipes. Is it fine if I use the restaurant name followed by the word "recipes" in the ad title ? Is it against adwords TOS ?

Please someone help me.
1:58 pm on June 2, 2010 (gmt 0)

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Is it your restaurant (or your client's)? If not you could have problems. Why would anyone else want you to be able to trade off their name? Moreover, I very much doubt that AdWords (even if they allowed it) would give you a good quality score on that. The intent would seem on the face of it to deceive, and that's not a very good user experience, is it? Even if you have reverse engineered some other recipes, if you're not that restaurant, your ad can't appear to the user as if you were.
2:38 pm on June 2, 2010 (gmt 0)

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I concur, using their name without permission will lead to trouble, don't do it.

If this feature is a main selling point, you might try an ad headline like "Top Restaurant Recipes".

123456789012345678901234-6789012345
Top Restaurant Recipes
Cheap Staycations Just Got Tastier!
Chef You, Bailout For Eating Out.

:-)
2:50 am on June 3, 2010 (gmt 0)

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Yes, thank you Netmeg and RhinoFish, I take your replies and going to go for generic selling points like "top restaurant recipes". Thanks once again.
7:58 am on June 9, 2010 (gmt 0)

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Is the name of the restaurant a trademark yes or no?

One way to find out is to try. The worst that can happen is that your ad gets rejected by goolge. To make sure that you have always at least one ad running is to have one ad without restaurant name.

You could also exclude the city where the restaurant is located from your geo-location so that you compete less with the restaurant.
2:02 pm on June 9, 2010 (gmt 0)

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"The worst that can happen is that your ad gets rejected"

That's not the worst thing that could happen.
3:01 am on June 10, 2010 (gmt 0)

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They are not going to turn off his account because a there is a trademark in his ad. He will receive an email telling him that his ad was rejected and this is it!