joined:Apr 23, 2009
I launched a new Zen Cart ecommerce site at the weekend and am using Adwords to drive customers into the site in the early days - I am using a user tracking module addon for ZC which shows the users IP address, time on the site etc but also their path through the site in each session.
All clicks from Adwords are followed by a gclid reference so I can see where each customer comes from - I have so far noticed two main things:
1) High number of people who click the link and stay on the site for 0 seconds. I can understand someone staying a few seconds but zero looks suspicious to me especially as the keyword(s) are very specific and unambiguous so no one would click it not realising what it was.
2) Quite a lot of people seem to be clicking multiple times - in a given session I can see some users who come in from Adwords three or four times inside 10 or 20 seconds, click a few links on the site and then come back in again a few times from Adwords again. In some cases there can be 10+ Adword clicks from one user in the same session.
Looking at the Adwords GUI I am being charged for all of these so I assuming they are not being caught as fraud - do I need to contact Google about every "suspect" click, is this something they will pick up on themselves or do I just need to accept this is a part of PPC advertising and get on with it?