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Google Ad Planner 1,000, and Greater The Integration With AdWords

3:28 pm on May 28, 2010 (gmt 0)

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Google Ad Planner 1,000, and Greater The Integration With AdWords [adwords.blogspot.com]
Today, we’re introducing several new features that integrate DoubleClick Ad Planner data with other Google advertising solutions. These features help streamline the process of planning and building online ad campaigns and give you useful data for making more informed media planning decisions.

Ad Planner Top 1,000 Most Visited Sites
One of these new key releases is the Ad Planner 1000 list, a list of the top 1,000 global sites on the web by unique users as measured by Ad Planner. Published monthly, this list details the number of unique visitors, number of page views, and reach for each of the sites included. It’s a great way to quickly reference the most popular sites on the web.

Exporting Google Content Network Placements to AdWords
We’ve heard from many of you that you’d like to be able to easily buy Google Content Network placements that you find through Ad Planner. With the newly launched Export to AdWords feature, you can now simply export Google Content Network placements from Ad Planner into AdWords.
Creating Lists in Ad Planner
To help you create your own list of favorite sites to save and add to your media plans, we’ve also recently launched ‘Lists’ in Ad Planner. With ‘Lists’, you can store sites and placements in lists for future use in media plans.

Ad Planner top 1000 [google.com]: The 1000 most-visited sites on the web
2:13 am on May 29, 2010 (gmt 0)

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Seems like the vast majority of advertisers would find that the vast majority of these sites are not particularly relevant to their products and keywords. Who cares if site number 42 generates x amount of traffic if I am trying to sell screen door widgets or custom tile. Advertising on a big traffic site that has nothing to do with an advertiser's products seems counter to the notion of contextual advertising.

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