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Too many keywords?

Dont want to get penalised!

     
11:08 am on May 18, 2010 (gmt 0)

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Hello,

I've been bulk uploading keywords for the past few days, and it has really improved traffic for me. I may have taken a few liberities and inputted keywords that are a little too niche, but they are all relevant to my site and its content. I just logged into my account to be greeted with the message:

"Your account contains a large number of keywords, which can be difficult to manage"

I really really do not want to be penalised by Google, because pretty much all my traffic comes from Adwords and a lot of work has gone into that account, but at the same time I do not want to delete the keywords I inputted. My question therefore is, will I be penalised if I keep uploading keywords and ad groups, or will Google state this message, but make no changes?

Thanks
2:28 pm on May 18, 2010 (gmt 0)

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There's a limit to the number of keywords, I'm not sure what it is, because I've never come close to it. I think you get like 100 ad groups to a campaign, and 25 campaigns to an account.

The thing is, unless you keep *really* good quality scores, many of those keywords likely aren't going to keep running for you, and they WILL affect the quality of your account.

And if you need to expand later on and ask permission for more campaigns, one of the things Google will look at is your organization.

Plus anything with Low Search Volume isn't really likely to run either, except for now and then an impression or two.

They won't penalize you for just uploading keywords. But you better watch those quality scores.
10:09 pm on May 18, 2010 (gmt 0)

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Game the system, sometime the system will game back.

TANSTAAFL.
7:18 pm on May 24, 2010 (gmt 0)

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I wanted to run different bids for text content ads vs. banner content ads. In order to do this, I had to replicate campaigns which increased the number of keywords dramatically.

I contacted Google Adwords support & explained the business reason for needing different bids for Banners vs Text Ads (ROI for us is dramatically higher with banners). Given that they don't have a way to adjust bids at the ad level, they granted an increase in the number of keywords for my campaign.

If you have a legitimate business reason like this, explain it to them & perhaps they'll increase your cap.
10:44 pm on May 24, 2010 (gmt 0)

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There's a 50,000 keyword limit per account. That despite a limit of 2000 groups per campaign and 2000 keywords per group which would assume 100 million keywords per account.
11:06 pm on May 24, 2010 (gmt 0)

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You are quite correct Lucid. That said, the AdWords Help Center page that speaks to this topic hopefully makes this distinction clear.

Excerpting from that page:

The limits for an AdWords account are:

* 25 campaigns
* 2000 ad groups per campaign
* 2000 keywords per ad group
* 50 ads per ad group (any format)
* About 50,000 keywords per account

[...]


How many ad groups and campaigns can I have?
[adwords.google.com...]

AWA
5:35 am on May 26, 2010 (gmt 0)

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If you contact Google its pretty easy to get the keyword limit on your account removed. It was easy for us, anyway.