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Steadily declining traffic across account

Position and Quality score unchanged..

     
2:34 pm on May 10, 2010 (gmt 0)

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I have been running this Adwords account for 4 years and since two months the amount of traffic from this account (2000+ keywords) has been steadily declining. The Quality Score and AVG position remain unchanged. I have been changing the keywords bids here and there but mostly bidding up.

Also strange is that the same is happening for international (English) campaigns as a few Dutch campaigns I'm running. Has anyone else been experiencing this problem with their Adwords account?

Cheers!
4:14 pm on May 10, 2010 (gmt 0)

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Try checking search volume trends with something like Google Insights for Search
7:31 am on June 14, 2010 (gmt 0)

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I'm experiencing the same issue at the moment.

May figures gave me a third less conversions than usual. June, so far, looks to be going the same route (position and QS unchanged).

English campaign, 1400 keywords, single country.
12:30 pm on June 14, 2010 (gmt 0)

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Take a look at the impression share report (campaign report with the IS stuff checked) to see how often your ads are running as a percentage of how often they could be running.
8:36 am on June 15, 2010 (gmt 0)

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Awesome, thanks nutmeg! Cool resource.

From what I see there's been a 5% drop in impression share for the campaign, would this really cause such a massive drop in conversions?

Being fairly unfamiliar with that report, how would I evaluate how often my ads 'could be running'?
2:27 pm on June 15, 2010 (gmt 0)

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My traffic is about 1/3 of what it was.
 

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