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Can I advertise with two phrases

"city name" "widget pizza"

     
11:37 pm on Apr 19, 2010 (gmt 0)

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Hi,

I am wondering if I can use two phrase matches (or two of any match type).

"city name" "widget pizza"

Can I do that?

Thanks
1:36 am on Apr 20, 2010 (gmt 0)

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You can't, but it's a good idea. Send a feedback to Google...
3:26 am on Apr 20, 2010 (gmt 0)

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Thanks smallcompany

Thank you Your question has been submitted to AdWords Support.


We'll see what happens next :)

Cheers
12:46 pm on Apr 20, 2010 (gmt 0)

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if you do a geo-targeted campaign, G uses either their known location or keywords in their search indicating an interest in that area.

see #2 here:
[adwords.google.com...]

so if you geo-target your "boston" and use keyword "widget pizza" and someone types in boston widget pizza, you'll get into the ad auction (showing also depends on quality score and bid).

you'll also get into the auction for anyone known to be in boston who types in "widget pizza".
4:05 pm on Apr 20, 2010 (gmt 0)

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Anyone else hungry for a widget pizza?

Also yes, RhinoFish's method is the way to go to achieve what you're going for.
6:13 pm on Apr 20, 2010 (gmt 0)

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Don't hold your breath though.

I've been asking for several years to be able to do Bollean search style phrases.
1:54 am on Apr 21, 2010 (gmt 0)

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We'll see what happens next :)

Too funny, pavlovapete. I saw an email with this idea in the email queues a short time ago, and included it in this week's Advertiser Feedback Report. Surely it was yours. ;)

Don't hold your breath though.

I don't mean to be discouraging, but this is probably an accurate assessment.

Here's why: There are a great many features we could add - and each would be useful to some subset of the total number of advertisers. And, the usefulness could be of greater or lesser value in terms of leading to advertiser success. And, then, each one has a cost to develop and implement in terms of engineering time, computing resources, and so on.

Whenever we decide on the next new feature to implement, it has to first prove itself against all other ideas, based primarily on how many advertisers would find it useful (and how useful they would find it) - and then the 'leading' ideas are looked at in terms of the resources required to develop, implement, support, maintain, etc. The 'winners' emerge in this way.

And, to be really straightforward, I have been actively collecting feedback from Advertisers for many years, and I think this may be the first time I have ever heard this request.

So it's not looking too good in the 'how many advertisers will this benefit, and how much will it benefit them' categories. ;)

That said, it is included in the report - which gets seen by a whole lot of the product folks.

AWA
2:40 am on Apr 21, 2010 (gmt 0)

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THX anyways AWA. I have mainly only mentioned it when on the phone with support about being something nice to have.

But being a programmer, I'm quite used to searching using a search phrase like: "red widget" plastic -retail (wholesale OR maufacturer)

I've even overflowed the field(something like 256 char) a couple of times when knocking the results down to a handful instead of several million.
3:59 am on Apr 21, 2010 (gmt 0)

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We'll see what happens next :)


Google representative turns up in thread and gives polite, detailed, gentle rebuff!

Thanks AWA :)

It is nice to know the people in the 'plex are listening to advertisers.

Good explanation of how features emerge.

Thanks again.

Cheers
12:28 pm on Apr 21, 2010 (gmt 0)

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see the G engineers a few free boxes of widget pizza, might grease the skids.

:-)
2:52 pm on Apr 21, 2010 (gmt 0)

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Unfortunately, most of them are here in Ann Arbor, and in recent years we have *terrible* pizza. You'd have to ship it in from somewhere else.

Birthplace of Dominos; need I say more?
3:03 pm on Apr 21, 2010 (gmt 0)

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We'll see what happens next :)

Google representative turns up in thread and gives polite, detailed, gentle rebuff!

Hahaha! Laughing out loud (I mean actually laughing out loud) first thing in the morning is an excellent way to start the day.

But let's not call it a rebuff. I am a huge fan of feedback from actual advertisers about what they'd like to see - and I would hope never to rebuff such feedback.

The gentle setting of reasonable expectations is what I'd probably call it. ;)

It is nice to know the people in the 'plex are listening to advertisers.

I agree that it's a good thing. The Advertiser Feedback Report goes only to folks at Google who have specifically asked me to receive it (on the theory that they will be the most attentive audience) and a great many folks have asked, globally.

Good explanation of how features emerge.

Thanks again.

A pleasure, pavlovapete.

AWA