Tracking Keyword From PPC to Sale Through Aweber

How to track conversion by Keyword

[drkilstein]

I send Google PPC to a squeeze page. A small percent buy right away. Most buy through continual emails sent by Aweber.

How can I track which keywords are converting through emails.

Thanks for your suggestions.

[netmeg]

So you use AdWords to drive traffic to a page where they sign up for emails, and then they eventually buy from the email?

In that case, I personally would consider the AdWords conversion to be the email sign up, not the sale. The keywords aren't what's causing them to buy - it's your email. Right?

[drkilstein]

Thanks netmeg. Yes that is likely correct however, people are entering my food chain from a keyword. I'd love to plug leaks of what is NOT converting at all.

[netmeg]

Then you first want to look at what keywords are not helping you get signups to your mailing list. If you take a look at them, and still think they *should* be performing, then break them off your regular campaigns, and write special ads and maybe a different landing page for them.

The keywords themselves don't really "convert" per se. They trigger the ads, the ads convince people to go the next step to the landing page, and the landing page pushes them to the call to action, whatever it is.

You should also run some search query reports. You don't mention if you're using all three match types, but if you're using broad match, and even some phrase matching, you want to look at the actual searches that your ad is being displayed for, to see if you want to add negatives to your campaign. Sometimes broad match is *really* broad, and you have to make extensive use of negative keywords in order to isolate the people who are really looking for what you have to offer.