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How many AdWords advertisers are there?

Just a general question of what people think

     
2:10 am on Mar 24, 2010 (gmt 0)

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Hi,

NOTE: First post here are WebmasterWorld - dipping my toe into the discussions if you will.

After reading all the threads out there and looking at Google's quarterly revenue numbers. I was wondering how many AdWords advertisers are there? Taken from Google's 4th. quarter reported earnings - in 3 months they earned $6.67 B USD. So let's say that is 2.2 B per month - or for convenience sake 70 M USD a day. On average what do people spend? - if it is $50 per day then there are 1.4 M of us. I understand that some of you spend a lot more than that - but there must be some kind of average? I am not fishing to see what people spend more I was just wondering if any vets out there have any ideas.

Thanks
2:23 am on Mar 24, 2010 (gmt 0)

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hi doprava, welcome to WebmasterWorld.

I think only Google will have any real data on that and there very unlikely to share that sort of information.

There will be advertisers who spend thousands per day, some hundreds a day and very small scale advertisers like me who spend very little per month.

Mack.

[edited by: mack at 2:59 am (utc) on Mar 24, 2010]

2:31 am on Mar 24, 2010 (gmt 0)

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Thanks for the welcome Mack!

Yeah - that is what I was thinking - it is proprietary and I am sure they would want to keep it that way. Based on the profile of the various advertisers the number could range quite a bit. I got thinking about it when reading threads about big accounts being shut down. Then thought I wonder how many little guys like me are out there.

Thanks for the response!
6:28 am on Mar 24, 2010 (gmt 0)

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Quite a bit outdated, but a place to start:

[sfgate.com...]
11:58 am on Mar 24, 2010 (gmt 0)

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Ahh - Great article - thanks for posting the link poster_boy!
4:21 pm on Mar 24, 2010 (gmt 0)

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I remember that Google said they passed I think it was 100k but may have been 250k and it may have been in 2003. Never seen the info at link by poster_boy but it's interesting and if the trend did hold up, we're talking 800k today. Note there are probably a large percentage of accounts which are not being used anymore.
1:30 am on Mar 26, 2010 (gmt 0)

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I think only Google will have any real data on that and there very unlikely to share that sort of information.

Yeah - that is what I was thinking - it is proprietary and I am sure they would want to keep it that way [...]

True enough, mack and doprava. But I am prepared to divulge a secret (and dead-accurate, too!) formula that will always work when trying to come up with the total number of AdWords advertisers. (As a bonus, it also works for both Y!SM and MSN adCenter too.) Here it is:

1/2 the total number of current advertisers x 2 = total number of advertisers, at present.

Just that simple. ;)

Ha! And they said I had no sense of humor. (Or was it that I did not have a worthwhile sense of humor?)

AWA
5:23 am on Mar 26, 2010 (gmt 0)

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Hello...doprava...isn't that Czech for something? I'm not a "vet", but, anyway, your initial post came across as a financial analyst performing some research in disguise. I could be wrong, and I apoligize if I am, but...how does knowing the number of AdWords advertisers really help you or anyone else in any way unless one wants to write an article about a "coveted" number?
7:51 pm on Mar 26, 2010 (gmt 0)

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I've done a fair amount of analysis on this subject in the past, which leads me to suspect there are 1.2-1.6M AdWords advertisers.

Also of note, AdGooroo tracks the rate of change of # of unique advertisers, details here [succeed.adgooroo.com].
2:27 am on Mar 31, 2010 (gmt 0)

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Hey AdwordsAdvisor - that is a great formula - and yes you do have a sense of humor.

@micklearn - you are right it is Czech - it means "traffic". I was asked for a nickname when I created this account and all I was thinking about was traffic - how do you get it and how do you convert it. So to be different I used google translate and saw what it meant in another language. As for being an analyst - nope - just curious. I find I am so focused on my niche that I find it hard to figure out just how big the online advertising world is. I wonder how many people are like me messing around with the tools and trying to figure it out and at the same time there are the real pros out there that know all the ins and outs.

@shorebreak - that looks like an interesting review.

Thanks for the feedback. I have a feeling that as soon as Google goes local in a big way there will be a lot of new Google Advertisers. I talk with friends that own small businesses and they all say that they want to start advertising but don't have the time. It reminds me of the early days of websites when your local plumbing store and asked if they had a website and they would say: "Yeah I gotta get around to getting one of those".

Well thanks for feedback!
 

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