joined:June 8, 2008
As many of you know, Google can classify ads as
Well, we have a men's health related product which is somewhat between "non-family" and "adult." Thus almost all of our keywords are either non-family or adult.
And the issue is:
If a keyword that is classified as adult appears somewhere in the ad, Google will classify the ad as adult.
And that means:
The ad will NEVER appear in any of the major European countries. (because those countries have certain policies in place)
You can still run campaigns for those keywords in those countries IF you write an ad that doesn't contain "adult" keywords (in this case the ad will be classified as "non-family").
And as we all know that automatically means: Poor CTR.
This is for the search traffic.
But it gets worse:
Even with a "non-family" ad you will get absolutely NO impressions on the content network. (this appears to be also due some policies of those countries)
This all means the traffic you can get from Google in these countries (all major European countries) is EXTREMELY limited.
Therefore the question:
What are the best alternatives for non-family/adult traffic?
Many thanks in advance.
For our product it is impossible to write an ad that will be classified as "normal" (i.e. not "non-family" and not "adult"). Google always classifies our ads at least as "non-family" which is correct (it is more "non-family" than "adult"). But this sucks if you can't get traffic.