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NO adult/non-family traffic from Google in EUROPE. Alternatives?

     
4:34 pm on Mar 19, 2010 (gmt 0)

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As many of you know, Google can classify ads as
"normal" (default)
"non-family"
and "adult"

Well, we have a men's health related product which is somewhat between "non-family" and "adult." Thus almost all of our keywords are either non-family or adult.
And the issue is:
If a keyword that is classified as adult appears somewhere in the ad, Google will classify the ad as adult.
And that means:
The ad will NEVER appear in any of the major European countries. (because those countries have certain policies in place)
You can still run campaigns for those keywords in those countries IF you write an ad that doesn't contain "adult" keywords (in this case the ad will be classified as "non-family").
And as we all know that automatically means: Poor CTR.
This is for the search traffic.

But it gets worse:
Even with a "non-family" ad you will get absolutely NO impressions on the content network. (this appears to be also due some policies of those countries)

This all means the traffic you can get from Google in these countries (all major European countries) is EXTREMELY limited.

Therefore the question:
What are the best alternatives for non-family/adult traffic?

Many thanks in advance.


P.S.
For our product it is impossible to write an ad that will be classified as "normal" (i.e. not "non-family" and not "adult"). Google always classifies our ads at least as "non-family" which is correct (it is more "non-family" than "adult"). But this sucks if you can't get traffic.
4:40 pm on Mar 19, 2010 (gmt 0)

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I should add that it is crucial:
The traffic MUST be country-targeted.
For a Germany ad the traffic may only come from Germany etc.
12:50 am on Mar 22, 2010 (gmt 0)

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Not all the european countries have the same policy regarding these ads. For example, you can get the non-adult and even adult ads running pretty much at full strength in the UK but not in Germany. You can read about the exact countries where no adult ads will be shown in the google help files. I run very large "non-family" campaigns for the uk and I would consider this a major european country.

When you ask what the alternatives are for this traffic, do you mean outside of google?

I use some of the second-tier search networks and adult networks as well as contacting related adult sites directly to enquire directly about advertising on their sites. All of these alternatives combined get me more traffic than google, but overall less conversions.

So I recommend to keep working on the google ads and specifically to avoid writing any 'adult' ads if it is possible to get the 'non family' rating for your landing pages instead. It is just a good thing that your landing page can get that rating at all, because the 'adult' rating does kill your traffic.

And another important factor is your keywords. A non adult keyword will never trigger an 'adult' rated ad. So try adding more adult keywords to trigger those specific ads.
7:09 pm on Mar 23, 2010 (gmt 0)

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This issue is with countries like Germany and France which belong to the biggest and most lucrative.
And the goal is to get (good) traffic no matter where that traffic comes from because "non-family" and especially adult traffic possibilities with Google are very heavily limited. (e.g. not being able to use proper keywords in the ad affects CTR/quality score etc. negatively, no content network traffic for any "non-family" and adult ads etc.)

>> I use some of the second-tier search networks and adult networks


Can you share those?
The issue here is to get country-targeted traffic for Germany and France (as well as smaller but wealthy countries like Austria, Switzerland etc.)


>> So I recommend to keep working on the google ads and specifically to avoid writing any 'adult' ads if it is possible to get the 'non family' rating for your landing pages instead.

We are already doing all of that but "not-family" automatically means ZERO content network traffic from Google.


>> And another important factor is your keywords. A non adult keyword will never trigger an 'adult' rated ad.

We do want not only non-family keyword traffic but also adult keyword traffic.
5:44 pm on Apr 7, 2010 (gmt 0)

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webstar, sorry to have left this thread so long.

With google germany will continue to be a problem because they don't show adult ads. I get some play here but it's limited. France works fine for me, but I am more intersted in search traffic than content network.


>> And another important factor is your keywords. A non adult keyword will never trigger an 'adult' rated ad.

We do want not only non-family keyword traffic but also adult keyword traffic.

Even if you are targeting adult keyword traffic, I believe that a non-adult rated ad will get the opportunity to be shown across more sites in the google network. This might specifically help in germany.

The other networks I have tried are 7search (mostly gargbage), adengage (even worse) and black label ads.

With black label ads you can try out the entire network and target geographically. Their niche targetting however is not so good. However, if you are able to put their tracking code on your pages you will be able to see which sites are converting and delete those that are not. It's kind of like the google content network. Also, with black label you can target by site. Sometimes you can find an amazing diamond in the rough. Takes a lot of trial and error though.