Analytics / Adwords Tracking

[viraj86]

I do not link my Adwords account to my Analytics account as a few other people have access to my Analytics and I want to hide my Adwords keywords, spend etc. from them
I need to track ecommerce sales and goal conversions from PPC vs. organic traffic . E.g. If I spend $100 on PPC and generate $200 in sales through the shopping cart check out, I want to show and track this $200 in Analytics but not show my Adwords data such as campaigns, keywords, adgroups etc. I also want to track the sales & revenue from organic traffic in a similar manner. Any suggestions on this?

[viraj86]

Any answers for this ?

[RhinoFish]

enable and configure the google analytics ecommerce tracking, and the sales figures will post into your analytics account whether or not you choose to link your ppc cost data into your GA account.

[netmeg]

I'm not sure that wouldn't give away his keyword and referring information though, even if it didn't link it to specific AdWords campaign. Never tried it.

Also whether or not the ecommerce tracking works properly depends on your payment system - if you are sending people away to pay on Paypal's site, you might not be able to get the sales amounts back into Ecommerce tracking.

[viraj86]

Ya, I just want my Adwords campaigns to be revealed at any cost. Can anybody come up with a good solution

[eWhisper]

Unlink AdWords & Analytics.

Enable eCommerce (and you might need to add some customer variables depending on what data you want) tracking in analytics.

In AdWords create custom destination URLs so that you are passing data to analytics (utm_source, utm_medium, etc).

Your AdWords tab should be blank in Analytics, yet you should be able to see reports by referring source, etc that will show you the value of your AdWords traffic (and any source sending you traffic).

What you will not know is the cost of the AdWords traffic vs revenue or any ROI based metrics. You will only know the revenue of the traffic by source (which could be keyword, ad group, campaign, etc).

This is the same way you can track adCenter or YSM in Analytics.

[RhinoFish]

i assumed it was unlinked already, given his question, and that the posted said "I do not link my Adwords account to my Analytics account". :-)