I'm not a professional webmaster, I just manage my own business and know enough to handle my website, or so I thought. Turns out when you enter keyword phrases, Google defaults to a Broad search that basically means my ad will show up in a lot of irrelevant searches. Combine that with the default view on the Campaign tab that supposedly shows my impressions/clicks for each search phrase (when in fact the actual term searched could be something completely different), and it's a nice recipe for deception in my opinion. Especially for non-professionals.
What do you guys think about this? Should an adwords user expect that their search phrases should be the only phrases Google displays the ad for by default?
To me this stinks of lawsuit. How can Google expect that they can display a list of keywords with the impressions/clicks and not prominently display the fact that the actual keywords searched may be totally different? Defaulting to Broad without a clear explanation up front of what that means for the user seems like a money grab, and when you combine that with the Campaign tab listing the 'fake' search terms, it seems like fraud to me.
