joined:Sept 19, 2007
Question: How do keyword matching options interact with content placements?
In the following scenario, where will my ads appear:
--Networks: Search and managed placement content
--Keyword: broad match = arkansas hair salons (hypothetically speaking)
--Managed placement: example.com (which is all about hair salons, including some in Arkansas)
Will my ad only run on pages about *Arkansas* hair salons, or will it run sitewide? If I want it only to run on pages about Arkansas hair salons, should I be using phrase match instead?