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Getting the perfect score

how do you get 10/10?

Seb7

12:53 pm on Mar 1, 2010 (gmt 0)

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I'm on the verge of wiping my adwords account, and deleting the lot. I feel that Google are not in business to help their clients, just to make money out of us.

I spent a lot of time on one page last week, researching keywords on a page that provides a really good unique service for free. I got everything spot on, its a really nice page, that is also very useful and functional. I create one campaign for it, with only 15 keywords which I thought were most relevant, and it all paid off, got 10/10 score on them all.

After the ad approval, all the keywords are no longer relevant, I give up. Google to me is like an old x-girlfriend that is doing me no good, I should really leave behind, but yet had the strength to do it! I do everything that Google wants, but its never enough.
</rant>

netmeg

5:26 pm on Mar 1, 2010 (gmt 0)

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Your ads, your keywords, and your landing page have to be *very* tightly synced to get 10/10. If your ad isn't 150% relevant to every single keyword in the ad group, that's enough to bring it down.

eWhisper

3:40 pm on Mar 2, 2010 (gmt 0)

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10s are not always possible.

7 is a good solid number. Above 7 and you're in great shape. Going from a 9 to a 10 is sometimes so much work (and not always possible) that you are usually better off testing landing pages and ad copy instead of obsessing over QS.

sf05

3:43 pm on Mar 2, 2010 (gmt 0)

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I feel that Google are not in business to help their clients, just to make money out of us.

ding ding ding.

outland88

9:12 pm on Mar 2, 2010 (gmt 0)

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I once had a 10/10 keyword. It got no impressions or clicks but I had one. It might have been two or maybe three. I always reconized the name of the game with Google was money. Bid to high though and the scammers will feel you out and pummel your pockerbook.

ppc_newbie

6:32 am on Mar 3, 2010 (gmt 0)

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Don't put a price in your ad. That will drop your CTR which drops your QS.

Although I did manage to convince a rep one time that an ad with the price made for a better "user experience" and should get a better QS because I was informing the surfer up front that the product would cost money.

pavlovapete

3:22 am on Mar 4, 2010 (gmt 0)

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I was going to say speak to ewhisper. He has a great post on tweaking your ads somewhere. Hold on.

There is a particular google adwords quality score factors chart somewhere on the web that may help you.

And take account of what netmeg is saying. I have a *very* small number of keywords per adgroup.

And the quality of your domain matters.

<edit> sense

gsmith

11:49 pm on Mar 6, 2010 (gmt 0)

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There's one keyword phrase on which I have a "perfect 10". Interestingly, that is the keyword phrase that has brought in the most organic traffic to my site, according to Google Analytics.