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Google AdWords Implements New U.S. and Canada Pharmacy Policy

6:19 pm on Feb 25, 2010 (gmt 0)

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Google AdWords Implements New U.S. and Canada Pharmacy Policy [adwords.blogspot.com]
We want to let you know that the changes to our pharmacy policy in the U.S. and Canada will start to go into effect today.

As we explained a couple weeks ago, this update means that Google AdWords will only accept advertisements from VIPPS and CIPA certified pharmacies, and that these pharmacies can only target ads within the countries where they are accredited.


Update to Pharmacy Policy in U.S. and Canada
4:31 am on Feb 26, 2010 (gmt 0)

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Once again, Google used an automated process to "clean house" it appears.

I had no idea that I ran an "Online Pharmacy"

So much for advertising the "rx-442 widget" and a bunch of other items. I saw a number of my keywords disappear from the US/CN market. ("prescription drug and pharmaceutical-related keywords.") -

Has me wondering if a much larger number of those advertisers cut off for "egregious" violations in Q4 2009 were indeed innocent victims of a process that can't "think".

Suppose I could try to appeal. Have to see if I can "phrase" around them. It might be easier. My campaigns can easily be misinterpreted by an automated process.

Heaven forbid, I get a reply suggesting I'm a faux pharmacy encoding my "drug" names. "Please don't contact us on this matter again".

I can still recall the days when I'd have discussions with Adwords phone support where Disapprovals would be overturned after a glance at the actual context of the ad/keyword.

For that matter, before the "War on Drugs" intensified, Google had no qualms about paid ads for presciption drugs. I recall reading obituaries about prominent people dying of drug overdoses with "Contextual" Content ads at the bottom of the article claiming you could "Buy Vicodin - No RX".

Are we better with an unapproachable PPC monolith that works behind an inscrutable curtain?

Or should the axiom "better to free 100 guilty parties than to convict one innocent" prevail?

Probably something in between would be best but that would entail hiring human staff at the expense of profit.