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Content Managed Placement with no clicks at all

7:16 am on Feb 22, 2010 (gmt 0)

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I am running content:managed placement with Image ads (specific size) where I targeted specific website (where specific size is available) and set a maxCPC $1.5 but no keyword at all.
I can not find my image ads shown on the targeted website. I found no clicks, no impressions etc at all.
Target website: site.com
Max. CPC at placement (site.com): $1.50
Ad Group default bids (Max. CPC)
Default bid: $1.2
Managed Placement Bid $1.2
Content bid: - (Same as default bid)
2:43 pm on Feb 22, 2010 (gmt 0)

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The possible problems that I see are as follows:

1) The site you are targeting is not part of the content network in which case your ads would never show. Are you sure it is?

2) Your bid is too low. This is one of those things that is difficult to tell. $1.20 or $1.50 seems to me like it should not be an issue.

3) The image ad you created might not have been approved. Are you sure it is active?

4) Are you positive that the image ad size that you chose is used on this particular site? You could try some text ads or even other image ad sizes.
3:05 am on Feb 23, 2010 (gmt 0)

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Thanks for your reply.
1) Yes, the targeting site is part of the content network.

2) Is my bid is too low? Should I increase my bid?

3) Image ads' been approved by Google and it is active.

4) Yes, the image ad size I have chosen is used on this particular site. I can see other image ads of same size on targeted site.

In addition, I have chosen target location with languages as well where the targeted site is showing their image ads. This is also not the issue.

Is there any issue of my quality score?
12:58 pm on Feb 23, 2010 (gmt 0)

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If you are dealing with only one image ad, I would possibly add some additional sizes or possibly some text ads. This is just to see if it is the one ad which is causing the problem or the actual bid, site or other settings.

Increasing the bid level is really your call, however you are in the dark since you have no data to go on. You could potential be increasing the bid even further and the actual issue is with the ad or some other setting.

Something I had not though of before which you have mentioned was the target location and language targeting. You mentioned that this site does target specific languages or locations. Without seeing the actual campaign it is difficult to say if this is or is not an issue. You could broaden these temporally to see if that helps.

What about the placement itself? Are you targeting an entire domain or particular pages? If you are targeting a particular page, you might want to broaden the placement targeting to the domain, just to make sure that this is not an issue. Also, make sure that you are formatting the placement correctly. That is if you manually added the site yourself. If you added the site using Google's placement tool, then you should be fine.

Last but not least, have you spoken to Google? If you do, make sure that you lay out all the facts. This should help them troubleshoot the problem.
1:51 pm on Feb 23, 2010 (gmt 0)

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If the site you're interested in has sub sections within AdWords (within their AdSense) that you can target, you might be able to increase your relevance to their content and up your chance of showing without increasing your bid.

But to me, it does sound like you're squeezed out by others competing for the space.

Have been able to target elsewhere using placements successfully?
3:18 pm on Feb 23, 2010 (gmt 0)

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Don't forget that the publisher can choose to block advertisers. Maybe they didn't like your ad.