Paid clicks +/- as % of overall Google search clicks?

[shorebreak]

As a percentage of overall clicks from Google search results, are AdWords clicks increasing relative to organic clicks?

[AdWordsAdvisor]

I, for one, dunno. ;)

AWA

[shorebreak]

I was talking with the CEO of a prominent SEO analytics firm - whose tracking captures SEO, SEM and other sources of traffic for its clients - and he said that their aggregate data shows 87% of search traffic is organic and 13% is paid. This jibes with another data source I saw last week (can't recall the URL though).

[interaction123]

I remember similar numbers 15 % paid - 85 % orgnaic

[LucidSW]

I've heard similar numbers in the past but I don't see it.

Of course, if you run a PPC campaign, your own numbers will be much different and also depend on your natural rankings.

In my experience, if you have a PPC campaign and your ad shows on the same page as you natural result, the ad gets a higher percentage of clicks, 50-60%. There are a lot of variables of course which make it hard to use a blanket statement and my ads usually get a high click rate, but that's why I tell clients to still use PPC even if their terms are organically high.

[pavlovapete]

I, for one, dunno. ;)

Yes AWA. But I bet the girl in the next cubicle does :)

[AdWordsAdvisor]

Yes AWA. But I bet the girl in the next cubicle does :)

Just checked, pavlovapete, and no such luck. :)

AWA

[wayzel]

10 to 15%.