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Adwords Conversions Don't Match Actual Sales

I think I've eliminated all the possible problems and issue remains

         

jastra

8:40 pm on Feb 18, 2010 (gmt 0)

10+ Year Member Top Contributors Of The Month



Our Adwords conversion tracking shows almost (not exactly) twice the number of known sales. I've researched all the possible problems but can't figure it out.

The tracking code is on an ASPX page. It's in the HTML portion of the page. It's before the </body> tag. The </body> tag is in an include.

The confirmation page is https and only gets served when there's a sale at the end of an online credit card transaction.

The tracking is set to (1-per-click).

Anybody with similar experiences?

jastra

11:31 pm on Feb 18, 2010 (gmt 0)

10+ Year Member Top Contributors Of The Month



Anybody home?

Acrill

5:55 am on Feb 19, 2010 (gmt 0)

10+ Year Member



Try setting it to many-per-click. Is the number smaller or larger than one-per-click?

jastra

3:08 pm on Feb 19, 2010 (gmt 0)

10+ Year Member Top Contributors Of The Month



Mystery solved. The tracking code was placed in an include for a page footer and therefore was getting served more than once. Dumb.