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Adding keyword level bids increases QS

New keywords jump from 5 to 7 by switching the bid from ad group default



8:31 pm on Feb 18, 2010 (gmt 0)

10+ Year Member

Many times new keywords will display a Quality Score of 5.

However, if you add a keyword level bid (as opposed to the default ad group bid), the Quality Score listed in the interface jumps from 5 to 7.

I'm seeing this in various accounts. Is anyone else seeing this?

Do you think it's an actual benefit or is it more illusory and will wash out after the keyword runs for a few days or weeks?

Even if it's a slight benefit, I'd say it's worth doing.


9:30 am on Feb 20, 2010 (gmt 0)

10+ Year Member

Maybe when google sees all 15,000 keywords with different bids,they think you must really be tweakinng and the spot you a couple of points.... however so far I have never seen more than a dozen or so below a 6 and 98% are 7 and 8..... never do get any 9 or 10.
I may check that out, download the whole batch and export to csv and write a short program to randomly set the bid from say 90 cents to 1.50 then re-upload to see if there is any effect as you say.....
Course if you started of with a bunch of 5's thats pretty #*$!ty anyway... take them off the broad and go exact makes a lot of QS diffeenece... of course.


10:42 am on Feb 20, 2010 (gmt 0)

10+ Year Member

Do you think it's an actual benefit or is it more illusory and will wash out after the keyword runs for a few days or weeks?

Sometimes random changes will affect QS positively only to have scores return to their old values after so many impressions/clicks.

Have you given these changes time to run?


2:19 pm on Feb 21, 2010 (gmt 0)

10+ Year Member

Getting this as well.


6:52 pm on Feb 22, 2010 (gmt 0)

10+ Year Member

dertyfern, this happened most recently on a new account that is paused before activating it.

I've also seen this in mature accounts when adding new keywords. In those cases, the new keywords stayed at about 7.

I'll try to post updates on the new account once it is activated.


8:21 pm on Feb 22, 2010 (gmt 0)

5+ Year Member

This happens,

Sadly it's a bit of an illusion. I don't know what causes it but they will return back to their "normal" score after ~1000 impressions.


1:37 pm on Feb 27, 2010 (gmt 0)

5+ Year Member

I agree. About a year ago there was a quirk/bug that switched ALL keywords in a campaign to 10/10 after turning off conversion optimizer.

Needless to say, I kept that one to myself but it was very short lived. I've noticed quite a few other quirks but I think they just effect the QS that you can see in the UI. Considering the fact that QS is recalculated each and every search, it makes sense that it was probably just a display error.

Sorry to disappoint.


3:39 pm on Feb 27, 2010 (gmt 0)

10+ Year Member

Has anyone had any good results with the conversion optimizer? Google touts it as being wonderful, but so far if anything I am getting less results compared to what they and a ton of other users claim major increase in conversions. How long did it take to see a climb... did anyone experience a momentary decling then rise?
Any thoughts would be appreciated.


4:57 pm on Feb 27, 2010 (gmt 0)

5+ Year Member

Hi Tom, to be honest, IMHO, the conversion optimizer is Google's "best kept secret".

We have a VERY high volume of conversions on the accounts that we use it on and it works amazingly. However, if you're getting less than 100 conversions per month, I've found it's much more efficient to use manual bidding.

I did NOT see a decrease in conversions in ANY accounts/campaigns that I've used it on. You're mileage may vary though.

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