Many times new keywords will display a Quality Score of 5.
However, if you add a keyword level bid (as opposed to the default ad group bid), the Quality Score listed in the interface jumps from 5 to 7.
I'm seeing this in various accounts. Is anyone else seeing this?
Do you think it's an actual benefit or is it more illusory and will wash out after the keyword runs for a few days or weeks?
Even if it's a slight benefit, I'd say it's worth doing.