joined:Apr 7, 2006
The bulk of my keywords are 7/10 - 10/10. (Actually, they are 7 OR 10, never seen an 8 or 9.)
However, for some keywords I get 4/10 or 3/10. Often they are keywords that I am not willing to part with because they convert very well for me and bring me a great ROI. As far as click through rate, some of these are indeed getting under 1%, but sometimes they are doing very well in terms of CTR.
I do want to keep my account in good standing so I am wondering at what point do you pause or delete a keyword to that end. When I see a keyword drop to 2/10 I panic a little and either pause or delete the keyword, thinking it will make my account look bad.
So what I'm wondering is if others here have a threshold for keyword quality score that they'll accept. Will you just let a 4/10 run? (assuming you can't or don't think you can improve it.) What about a 3/10? What is your threshold? Or does it depend?
Love to hear feedback on this. Thanks!
Forgive me if this exact angle has been discussed. Couldn't find it in a search.