Sharing your Google Merchant content with Adwords

[Hubie]

Any positive (or negative) experiences with this? An influx of untargeted traffic perhaps? Or a nice boost in ROI? Looking into this now after google merchant has appeared worthwhile to connect my inventory to (at no cost). There is very little chatter in the g.merch forum, so I thought this would be the best place to ask those who have tried the 'share your content with adwords" option

[netmeg]

I don't have any numbers that I can point to where I said "yes - that made a difference" But I like the way it looks, the client likes it, specially since none of his competition is using it yet.

[ppcbuyers]

I've got two clients that have chosen to link merchant and adwords. However, like netmeg, don't have any stats as to how it's affected performance - just know the clients like how images and prices are displayed.