Adwords - can we add positive keywords

[gublooo]

Hello

I am new to adwords and was going through the various keyword matching options like broad match - exact match etc

My service is available only in a particular city - so I want to add like a positive keyword which is the city name as part of every keyword.

To give you an example - lets say I enter a keyword like
TV offers

So here TV offers is a broad match keyword - so my ad will show up when someone searches
- Sony TV
- any offers for TV
- discount TV
- deals on panasonic tv
etc

Now to the same keyword - I want to add a positive keyword which is going to be the city name - something like
TV offers +houston

So I want my ad to show up for all variations shown above but they must contain the keyword houston - as shown
- Sony TV houston
- any offers for TV houston
- houston discount TV
- deals on panasonic tv in houston

Is it possible to do something like this in Adwords.
Thanks in advance

[netmeg]

You'll probably do better with a geo-targeted campaign to Houston, and then you don't have to add it to your keywords.

You may have issues with using trademark words in your keywords though - many manufacturers don't allow it.

[gublooo]

Hi netmeg

Thanks for your response - I did try geo targeting with little or no success.

Well I'm not using any trademark keywords - so not sure what you meant?

Thanks

[netmeg]

Just your examples, which contained 'sony' and 'panasonic'

If your geo targeting didn't work, then running a national campaign with the location in the keywords will probably not work more.

[gublooo]

No in my examples - my keyword was only - TV Offers

The other examples I gave of Sony and Panasonic were examples of search queries that users may type for which my ad will show up - so I am not including Sony and Panasonic as keywords of my campaign.

I've had a very different experience - maybe its country dependent but when I ran a geo targetted campaign for a city in India - I absolutely had zero success - then I changed it to national and added the city as a keyword and that made a huge difference.

Just my 2 cents

[Acrill]

Well the answer to your question is: No, that is not possible with AdWords.

[Baylow]

but it is a very good idea.

[gublooo]

Thanks for the responses guys.

Just another follow up. Is this a valid keyword pattern and on what search queries would my ad show up for this type of keyword.

TV Offers [houston]

basically I am using broad match and exact match as part of the same keyword.

Thanks

[Acrill]

Gublooo,

That also isn't possible in AdWords. Try it and you will see.

[gublooo]

Thanks Acrill

I did try adding that as a keyword and Adwords did'nt complain - so not sure what effect that will have and when the ads will show up.

But noted something very interesting - According to Adwords:

[houston] TV Offers - is INVALID keyword
TV Offers [houston] - VALID keyword

So the second one is valid but not sure if it will work the way I want it.

Any thoughts?

[gublooo]

Anyone have any idea why one is considered a valid keyword and the other is not

[houston] TV Offers - is INVALID keyword
TV Offers [houston] - VALID keyword

For what variation of search queries would the ad show up - any ideas?

Thanks