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Page Quality suddenly 1/10. Do I look like an affiliate?

Adwords Page Quality 1/10. Why?



5:12 pm on Jan 18, 2010 (gmt 0)

5+ Year Member

Things were going along fine until one day last month Adwords stopped running ads and the traffic stopped dead.

Eventually I worked out this was becasue of I suddenly had a quality score of 1/10 and the message "landing page quality: poor"

" * Keyword relevance: No problems
* Landing page quality: Poor
* Landing page load time: No problems"

I have now tweaked and made what changes I *think* ought to address the issues but someone on the Google Adwords forum has said I that I am "obviously" an affiliate. They haven't yet clarified why they think that...

This would be OK if I WAS an affiliate - but this is not the case. I wrote and designed the products myself. So:

1. Do I really look like an affiliate. How so?
2. Is this reason for my page quality score? Is there another reason?
3. If so, then what can I change?

Many thanks to anyone who can help.


Dr Paul

[edited by: engine at 8:42 pm (utc) on Jan. 18, 2010]
[edit reason] See WebmasterWorld TOS [/edit]


7:17 pm on Jan 18, 2010 (gmt 0)

WebmasterWorld Senior Member 5+ Year Member

I had a chance to see your site (before URL gets removed per TOS), and the things I could think of would be that:

- the site has 6 pages in total (including about, privacy, contact, home page). More pages will help.
- no inbound links (while some may argue that this is more for organic side only, I'm sure it could only help with AdWords)

The title of your home page says "Home article". You should work on meta tags like title, keywords, description even that everybody claims some are not important today at all (title is for sure).
If you use WMT (Google web master tool) you'll find that your descriptions are too short (in HTML suggestions).

I would work on getting more content around two product pages (not necessarily on those two pages, but new pages pointing to them), have less "buy" buttons on each page, and work on linking from other sites, use things like Twitter, even run a group on Facebook, maybe submit articles around.
Also, more content on the home page.

Wait a bit, see if you get any ranking for your major keywords (you should write content around that), and then check if anything changed about yoru QS.

Note that QS 1/10 that has happened overnight - many of us describe as manual review - but no evidence. I say this as if it was manual action, it may never happen that your site comes back automatically.
This means you'll have to contact AdWords support and ask for manual review and wait. Don't go too wide in explaining anything, just work on your site, wait a bit and then ask for manual review.

Good luck.


7:38 pm on Jan 18, 2010 (gmt 0)

WebmasterWorld Senior Member 5+ Year Member

An image on one of your pages is hotlinked to an affiliate site.
Our Affiliate Partner Program is now launched. Offering 25% commission on all widget products.

There's a possible answer...


7:54 pm on Jan 18, 2010 (gmt 0)

10+ Year Member

I would tend to say it's an affiliate site because your "buy now" button links to a different domain. Why if you created the games yourself?

I did not see the image caribguy talks about.

Adding more pages will not get your QS up and neither will inbound links. This is not SEO.

smallcompany does have a point about your page titles and description tags. They are not helping Google determine the theme of your pages and doing nothing for SEO.


8:27 pm on Jan 18, 2010 (gmt 0)

WebmasterWorld Senior Member leosghost is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

You own both the site you posted and the second site via which you run your aff program ..( but because your buy buttons redirect via the second site before they get to paypal ) to G you look just like another one of your own affs ..( and a thin aff at that ) ..you should have set it up for your own site without the re-direct

Link your own site's buy buttons straight into paypal to get paid ..without going via your second site ..and you should be OK ..and your higher QS should come back ..

It's what caribguy spotted ..everything said by everyone else about your on page SEO applies too ..( put reading here ( at WebmasterWorld ) about SEO at number 2 on your to do list ..right after number 1 to change your own pay link to direct to paypal ) ..


10:42 pm on Jan 18, 2010 (gmt 0)

WebmasterWorld Senior Member 5+ Year Member

People about links are right - I missed that part - I only looked if you would have third party newsletter/whatever provider.

Any transaction that starts at your site by clicking onto button or link, but then goes elsewhere may cause a trouble.
Nothing definite though, it varies from site to site.

The best would be if you run your own cart and all happens at single domain, or something like PayPal as others suggested...


10:53 am on Jan 19, 2010 (gmt 0)

5+ Year Member

Will review these answers in detail later today but thank you to everyone for taking the time to reply. There are obviously one or two things for me to try.

Many Thanks

Dr Paul


6:35 pm on Jan 20, 2010 (gmt 0)

5+ Year Member

OK - I have read your replies properly now nad I really must say thanks to all for taking the time and providing some excellent answers.

I suppose th trouble here is that I am running a few different domain. The one we're talking about here is domain B, but I also have domain C and domain D which all sell electronic products which are handled by dlguard script which I have installed at domain A.

In the light of how absolutely killer this has been to my traffic - is this strategy unwise?

In other words, should I install a new download cart/download manager script on each domain that I'm selling from so that I do not appear to be an affiliate?

Trouble with that is that the license for my cart program means I can only instal it on 2 domains (I think).

Although I presume there would be some kind of cart system that I can just plug into Joomla and match up with Paypal...?


7:18 pm on Jan 20, 2010 (gmt 0)

WebmasterWorld Senior Member netmeg is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

If AdWords is necessary to your business model, you probably should start thinking along those lines.

I think it might be good for your users, too. I know I would be a little disconcerted if I bought something from one domain and suddenly got redirected to another one I wasn't familiar with.

There are plenty of shopping carts out there, but if you like the one you have and need more licenses, then you need more licenses.


8:24 pm on Jan 20, 2010 (gmt 0)

WebmasterWorld Senior Member ogletree is a WebmasterWorld Top Contributor of All Time 10+ Year Member

Why do you need so many domains?


9:04 am on Jan 21, 2010 (gmt 0)

5+ Year Member

"but if you like the one you have and need more licenses, then you need more licenses. "

Fair enough netmeg!

Ogletree - the different domains are because the products I'm selling don't fit on to one domain. The idea is to create an easy experiece for users by not burying them with more info than they really need.

Obviously this is not the only way to do things (I'm thinking Amazon!) but I want each of my domains to be aimed at a particular type of customer and I tihnk it will make things better for me in the long run (and make it easier to sell each domainfor what it does).


6:09 am on Jan 22, 2010 (gmt 0)

5+ Year Member

I got some keywords having 10/10 QS.But still g does not serve ads. Any idea please? Have a good day!


10:40 am on Jan 22, 2010 (gmt 0)

5+ Year Member

"I wrote and designed the products myself."

Selling eBooks?


11:39 am on Jan 22, 2010 (gmt 0)

5+ Year Member

Hi Dave

Its e-products for sure but not exactly e-books.

These are quiz games. download and print = everything you need for a quiz party. Very Good.

How do you mean anyway? Do you mean that e-products are also not good for Google? Are Google not serving ads for people selling downloads?


12:02 pm on Jan 22, 2010 (gmt 0)

WebmasterWorld Senior Member 5+ Year Member

QS 1/10 is more than likely a result of manual review. All changes you make are useless unless reviewed by a Google QS reviewer. They don't admit to manual reviews but seem to do it regularly and reinstate some, and reject some. Most of it is discretionary and we never really get to know all the factors involved. Make changes as suggested and then request a review. Be polite and insistent and you may get your QS scores back.

Google does not seem to ban all affiliate websites. They seem to mark many as QS 1/10 but some do get thru. The factors determining what is acceptable are debatable. Personally I feel, luck may also play a big part..in as to who reviews the site.


1:24 pm on Jan 23, 2010 (gmt 0)

5+ Year Member

Google said two things on the bannings, "we dont like thin affiliates and spam/scam stuff". Like google money tree, teeth whitening cures, acai products endorsed by CNN and all that stuff. IMO most eBooks fall into that, hyped up sales and squeeze pages with in most cases a poor quality product. Be it fake acai pills or plain bull$h!t eBook content. If you are selling e-products via sales or squeeze page methods i would change, g doesnt like them.


1:59 pm on Jan 23, 2010 (gmt 0)

5+ Year Member

Thanks Dave.

What is a squeeze page? Is there a difference between a sales page and a squeeze page. I have sales pages for sure but I really believe its a decent e-prodcut and I have plenty of satidfied customers.

Are you saying selling e-products is a no-no for Google?


9:14 pm on Jan 23, 2010 (gmt 0)

5+ Year Member

I just noticed a DUMB MISTAKE on my part which may have caused a problem.

I'm using a "return code" at Paypal so that if someone wants to quit from Paypal's payment page, they can hit a link that says "return to Quizmedia Ltd" and they will be taken back to the sales page.

Alas - I have only just noticed that I had incorrectly entered the url and have been sending people to a similarly named but totally different quiz site. Doh!

Does anyoen know if this could this have contributed to the 1/10 QS?


8:45 pm on Jan 24, 2010 (gmt 0)

10+ Year Member

> Does anyoen know if this could this have contributed to the 1/10 QS?

I highly doubt it.


12:38 pm on Jan 25, 2010 (gmt 0)

5+ Year Member

Dr Paul, you're going to have to do some reading if you want to get this right.

1. Search Google for "What is 'Quality Score' and how is it calculated?" Read this page thoroughly.

2.Follow the link on the link on the bottom of the above page titled "detailed instructions on optimizing your account."

3. There are several links on each of these pages and you'll need to follow them all, especially read "quality of your landing page".

Although I haven't seen your many websites I'll assume their appearance is similar. This is a huge problem for Google and the QS.

Here's some insight into what Google expects from each of your websites.


* Feature unique content that can't be found on another site. This guideline is particularly applicable to resellers whose site is identical or highly similar to another reseller's or the parent company's site, and to affiliates that use the following types of pages:

o Bridge pages: Pages that act as an intermediary, whose sole purpose is to link or redirect traffic to the parent company

o Mirror pages: Pages that replicate the look and feel of a parent site; your site should not mirror (be similar or nearly identical in appearance to) your parent company's or any other advertiser's site

* Provide substantial information. If your ad links to a page consisting mostly of ads or general search results (such as a directory or catalog page), it must also provide additional, unique content.

It's especially important to feature original content because AdWords won't show multiple ads directing to identical or similar landing pages at the same time."

I hope that helps you out some but you will need to focus on selling your product with more then just a few pages. Fluff pages don't count for anything to Google, you'll need real content.

To be more specific I suggest you have at least 10 pages averaging 700 + words per page of sales copy using the keyword you're trying to target in a natural way. Hire a writer to do this if you can't do this yourself (Hire theme from Craigslist Los Angels as there are tons of pro writers freelancing in the Gigs section). Once you do that wait for a few weeks and recreate your campaign, your Quality Score will go to normal and be sure to make each of your website's separate and 100% unique from each other in every way.

Don't link to your other website's, linking to them is for customers to do not you. I tell clients to checkout Apple.com, look at how they sell their iPhone or Mac Book Pro or any product on their website. Apple also features several videos about each product and you should do the same, use your cell phone and Youtube.

Finally if you're using Joomla install the Virtue-mart Component it's a free and Open Source Ecommerce System and you can setup PayPal by entering your email address. Also be sure that your email addresses are all set to the domain name that you're using for each product, don't use one for all of them, this is far more professional. Use Thunderbird to manage multiple POP3 accounts for each domain and you'll have no problems.

You're not as far off as you think you are, you'll just need to put in some more work and you'll be profitable soon.


Virgil Lee


1:30 pm on Jan 25, 2010 (gmt 0)

5+ Year Member

Thank you most kindly Virgil for taking the time to write such a detailed post.

Two of my websites use the same theme/template in Joomla but apart from that they really are quite different with different target readers, different content and different products for sale.

I did look at Virtuemart the other day but was somewhat put off by various comments from people saying they thought the code was a "nightmare" and that configuring it was a "nightmare", understanding it was a "nightmare", etc.

You wouldn't agree with these comments I preusme and maybe the people making them are trying to do quite complex things with memberships and so on whereas I am simply trying to sell individual downloads.

The 10 pages x 700 words advice might not be an issue. I have another site which is literally one page of sales copy for one product and Google gives it a QS of 7/10.

Again - thanks for taking the time and I agree that I'm not that far away... I think.


9:06 pm on Jan 25, 2010 (gmt 0)

5+ Year Member

No problem, and yes if you've seen comments about the code you have nothing to worry about. The code comments are for us developers, Virteumart has been around a long time and it's mature as far as Joomla Components goes and you can setup downloadable products with no problem.

I know you'll have great success!


7:37 pm on Jan 27, 2010 (gmt 0)

5+ Year Member

Hi Virgil - I have just installed Virtuemart and it is truly a monster.

Perhaps you can help me find how to add downloadable products VM seems to do able just about everything else...

And am I really going to have to ask customers to REGISTER before selling them a download?


8:16 pm on Jan 27, 2010 (gmt 0)

5+ Year Member


Check out the manual here for setting up downloadable products [virtuemart.net...]

and here for silent registration [ogosense.com...]

I recommend that you read the entire manual before launching your ecommerce website since it's your store and there are tons of configuration options which must be well throughout.

Have fun!


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