Good CTR, Good Landing Page, 6/10 Quality Score

[balard]

Hello,

I have been advertising on a few high volume highly competitive keywords lately. The main keyword is [example], but I'm advertising on some of the related ones as well.

My CTR is excellent, my landing page is loading fast and google shows no problem with it, but my quality score seems to keep changing between 6/10 to 7/10. What can I do to improve the quality score?

I don't have a Terms and Conditions on the site, but I'm going to add it (how much of an impact does that have?)

Any advice on how to improve the quality score would be appreciated.

Thanks.

[edited by: buckworks at 8:32 am (utc) on Jan. 14, 2010]
[edit reason] Removed specifics [/edit]

[netmeg]

Try taking the related keywords out temporarily and see if that helps. Maybe you need to separate things out and focus your ads on just one or two keywords. That's what I'd try, anyway.

[balard]

I all ready the have the exact phrase keyword in one adgroup, and the phrase in another, is that what you are talking about?

[Baylow]

Getting from 7 to 10 is no easy task on a competitive keyword.

To get the best QS you're going to have to have a CTR that is MUCH better (like 2 to 3 times) than anyone else on the page. When you're dealing with lots of competition that can be very hard to do. I'd be pretty happy with a 7 as a pretty good Quality Score on keywords like this.

[balard]

Well, any tips on improving it to say a 8 or a 9? That's still a substantial savings in adspend.

[Baylow]

CTR CTR CTR... There are no campaign organization techniques that get you there from 7 on it's almost entirely based in how you compare to those around you. This usually means killer ad text or having an offer that the users can't refuse ...

[balard]

Thanks for the input. When testing an ad how long should I let it run before I see an increase / decrease in my quality score?

For some reason I just looked today and just went down to 4, and it still says No Problem with Keyword Relvenacy, Landing Page Relevancy, or Landing Page quality, really weird.

Thanks again for your help.

[Baylow]

It depends on the volume of the keywords and they length of time they've been active. The longer the keyword has been active the more history has to build before you'll see a QS change, but the more traffic it gets the faster i'll build that history..

Competitive keywords are a bit of a hassle like this, it can be a real challenge to get your roots in on them. Just keep testing until you get it right.