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But since the beginning i've been trying to angle a way of getting a decent conversion rate out of Adwords, proving tough.
I stopped my campaigns for a little while and i've just tried to have another bite at the cherry.
Googles guesstimates are telling me that i'll get 8 clicks a day from a key word that i guarantee would get more than 5000 searches a day.
I raised my max bid to get into estimated first page bid and it still said below first page bid.... but didnt give an estimate below.
Other keywords are saying Below first page bid, first page bid estimate 50p (im british), i have it set at 20p and I'm getting avg ad position of 1.8.
On the same ad campaign im running 2 ad groups using some of the same keywords but on each group, the same key word will have different first page bid estimates............
#*$! is going on. Google adwords is like my girlfriend.
Please wise web masters, help a drowning newbie!
Any help is MUCH appreciated!
Of course. It's based on your QS. Even if you had the same ads you'd have different first page bid because each would have different data: different number of impressions and click rate and hence, different QS. I would avoid having the same keywords in different groups by the way.
You can get the first page bid message even on high positions. It just means your QS is poor.
What is the QS for the keyword(s) in question?
Roughly, there are two scenarios about high first page bids:
- Low QS makes high bids for forst page in a specific case
- Good or high QS -> Keyword is simply expensive because lots of advertisers are going crazy about it (historically)