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Adwords turning out to be as tempramental as a woman

All these mixed messages. Cant take it!

     
3:36 am on Jan 7, 2010 (gmt 0)

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I run an affiliate marketing site. (booo) This is my first site, it's not been up long (september i think). With Social Bookmarking and free directories and an incoming link from a PR 4 site owned by a friend, has earned me google PR2 (woopy). Things are going ok on the SEO front, I understand it takes time.

But since the beginning i've been trying to angle a way of getting a decent conversion rate out of Adwords, proving tough.

I stopped my campaigns for a little while and i've just tried to have another bite at the cherry.

Googles guesstimates are telling me that i'll get 8 clicks a day from a key word that i guarantee would get more than 5000 searches a day.

I raised my max bid to get into estimated first page bid and it still said below first page bid.... but didnt give an estimate below.

Other keywords are saying Below first page bid, first page bid estimate 50p (im british), i have it set at 20p and I'm getting avg ad position of 1.8.

On the same ad campaign im running 2 ad groups using some of the same keywords but on each group, the same key word will have different first page bid estimates............

#*$! is going on. Google adwords is like my girlfriend.

Please wise web masters, help a drowning newbie!

Any help is MUCH appreciated!

Laurence :)

3:25 pm on Jan 7, 2010 (gmt 0)

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You lost me at "tempramental (sic) as a woman"
6:14 pm on Jan 7, 2010 (gmt 0)

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> On the same ad campaign im running 2 ad groups using some of the same keywords but on each group, the same key word will have different first page bid estimates

Of course. It's based on your QS. Even if you had the same ads you'd have different first page bid because each would have different data: different number of impressions and click rate and hence, different QS. I would avoid having the same keywords in different groups by the way.

You can get the first page bid message even on high positions. It just means your QS is poor.

10:04 pm on Jan 7, 2010 (gmt 0)

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Is your QS column enabled so you can see it for your keywords?

P.S.
And yeah, don't say woman - say something like... umm... Paris Hilton for example.

3:47 am on Jan 8, 2010 (gmt 0)

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my bad lol

Yeah i can see my QS when i hover over the eligibility speach bubble thingy. Can you get an overall QS?

4:45 am on Jan 8, 2010 (gmt 0)

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You can adjust the view so you can see the QS column. That way it's easy to see QS for each specific keyword right away and get a better picture about how you stand in particular group/campaign/account in overall (depending on the number of keyword certainly).

What is the QS for the keyword(s) in question?

Roughly, there are two scenarios about high first page bids:

- Low QS makes high bids for forst page in a specific case
- Good or high QS -> Keyword is simply expensive because lots of advertisers are going crazy about it (historically)

1:27 pm on Jan 8, 2010 (gmt 0)

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ok so would it be a good idea to delete all low QS keywords and make another ad group with different wording to capture the lost keywords with hopefully a better QS?
 

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