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Quality score nonesense - when to give up on Adwords

Sick of jumping through the hoops

     
6:33 pm on Jan 6, 2010 (gmt 0)

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After another of my websites received the 1/10 quality score across the campaign today, and having written countless articles, invested in videos for the website, and complied with all of the terms from Adwords, when should you give up and say 'OK, Adwords, I can take a hint'?
7:14 pm on Jan 6, 2010 (gmt 0)

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It is a lot more difficult to start an account with Google now than it was 3 years ago. They do provide an unfair advantage to older accounts with a longer historical track record.
9:13 pm on Jan 6, 2010 (gmt 0)

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It's not just about new accounts. It's also about new sites.
10:33 pm on Jan 6, 2010 (gmt 0)

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Eric99,
What is your sales pitch?
Are you an affiliate?
Are you selling your own product?
1:32 am on Jan 7, 2010 (gmt 0)

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A client just hired me to create a new site and set up adwords. Everything was brand new. I was able to give him one of my $100 credits. Everything is at 7/10 no problems. Setting up a new account has to be done right.

Start out with high CTR keywords. Don't start off with a bunch of keywords and ad groups. Create ad groups with ads that match the keywords in them. Create landing pages just for PPC and have the keywords on that landing page. Set up analytics with the detailed kw filter.

5:43 am on Jan 7, 2010 (gmt 0)

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"received the 1/10 quality score across the campaign today"

In my experience , this is a result of manual black list of domain. Even if you add tons of new content etc etc .. the domain is toast, unless you can convince the QS review team to remove the blacklist thru. manual review.

It has nothing to do with setting up a campaing 'right' or 'wrong'. It is a factor out of one's control.

Now, be careful..if you start off with a new domain with same content, you risk the adWord ban.

9:38 am on Jan 7, 2010 (gmt 0)

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ogletree.. Excellent advice. Thank you.

My worry is that it's pretty easy to get things up and running. But as soon as someone gets a manual review, if they're an affiliate, they're going to 1/10.

1:43 pm on Jan 7, 2010 (gmt 0)

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If you haven't had an account suspension email then if you're not breaking the guidelines then you can get your QS back up again. My recommendation - try posting in the Google adWords Support forum- site reviews are allowed there