Below First Page Bid & quality score

[fzx5v0]

Hi
I have been trying to lower my click cost by uping my quality score on my keywords.

I have optomised my landing page and ad for my keywords but my quality score is very low abou 4 for most keywords.

Does it take a while for the qulity score to update and does it calculate it from google's cached page or the actual live page?

Also i have some keywords that state they are below the first page bid for instance say I am bidding $1 and the first page bid is $1.5 but my ad is diplaying position 1 on the first page i do not understand how this is

I have tried adwords many times but never made it sucessfull but all my compititors are doing it so there must be somthing what i am doing wrong to make it work so I am try different experiments to get it right

Any advise of help
Thanks

[LucidSW]

Quality score is supposed to be recalculated after every search. But to see a jump from one number to another, your ad would have to be far superior (big increase of click rate, double for example). That doesn't happen very often. The system also needs a certain number of clicks to determine this. I believe the QS is also calculated from all active ads and possibly some small weight given to non-active ones too. So even a great ad will be dragged down by an active poorer ad. Improve your click rate with better ads and your QS will slowly rise.

First page bids are calculated based on your QS and for all advertisers, even historical ones I believe. A quirk of the system but it's another indication that your quality is poor.

[lucky]

Yes, the system tells you to increase your bid, but it shows your ad on top of the page. You are not the only one seeing that kind of weird stuff.

I have been using Adwords for the last 7 years and it got worse every year. For example, the bid simulator is almost always wrong.

Here is another example: You have an ad for "blue widgets" and you use "blue widgets" in your ad. The same keyword phrase is in your landing page. It's a very targeted landing page and your QS is 7/10.

The bounce rate is low and you have a very good number of conversions.

Then you do the same thing for "red widgets". However, this time your Qs is 4/10. The reason is that the keyword's relevancy is "Poor". It could be anything but, not "Poor".

Same keyword, same ad, same landing page for the same products and one of them has a relevancy score of 7/10 and the other one is 4/10.

Yes, every keyword is different, but when it comes to "relevancy", both keywords have the same relevancy in this example. Maybe, there are not enough advertisers for "blue widgets" and that's why you get a high QS, but this has nothing to do with keyword relevancy.

Then, of course, you don't know how to increase the "relevancy" of this keyword. The only option is to increase your bid:)

[LucidSW]

> Then, of course, you don't know how to increase the "relevancy" of this keyword.

You can't increase the relevancy of a keyword. Google determines that it's relevant or it isn't based on what it finds on your page. It's not always perfect at doing this but it works 99% of the time.

If a keyword is not relevant, you are at a disadvantage and increasing your bid will just cost you more and the best your QS can be is 6, maybe a 7 if your lucky but I've never seen this myself. That's because the keyword relevancy portion accounts for about 25% of the QS. If the keyword is relevant, it appears you get 100% on that portion of the QS, 0% if not.