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'Pay Per Call' Ads for Mobile Devices To Launch Later This Month



6:59 am on Jan 6, 2010 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member

Google has apparently contacted several Adwords advertisers to tell that the pay per call ads for mobile devices will go live this month.


What do you think of this? I see a great potential for high end/tech products who will have a higher number of smartphone-owning customers. Obviously, this will be a hit among smartphone users.


3:28 pm on Jan 6, 2010 (gmt 0)

10+ Year Member

I figured this was coming sooner or later. It's a bit sooner than I expected.

My question is, how many people use search engines with their cell? My guess is a very small percentage.

The potential will depend on what you sell. Looking at my client list, I only see a small percentage where I think this would be of potential benefit.

Why high end/tech products? The only reason I can think of you would say that is people at a store looking at a product and see if someone else is selling it cheaper. Question is, would people go to that other store and buy it or buy online?


3:43 pm on Jan 6, 2010 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member

I like it but haven't used AdWords in a long time. Can you now set your ads to only display for mobile device searches?


11:11 pm on Jan 31, 2010 (gmt 0)

WebmasterWorld Senior Member 5+ Year Member

I would like that if they rolled that out. When we get calls our conversion rate is sky high.

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