Has anyone ever seen your content network traffic dribble then stop? QS all 10's and 7's and getting traffic fine on search.
FBdrifter
Just reupload your adgroups and traffic will return to normal. I pretty much have to reupload my adgroups everyday since impressions stop at midnight. It is some kind of automated process but I haven't figured out why it is doing it.
I have seen some content CPC's much higher than search due to better results. This means some people running search and content in the same campaign with the same bids can get pushed off the top 4 content ads, if competitors are setting higher content bids.
You do this every day?!
Here's what I think is happening on the content network. You create a new campaign and to figure out your ad's quality as fast as possible, the system gives you more impressions than you might normally get in the first day. Once it has the information it needs, your ads fall into regular serving as determined by your quality.
Now if you upload every day, you are essentially starting fresh. But that does not fix the underlying problem which seems to me that your quality is poor (poor CTR on the content network compared to competitors).
You should run search and content campaigns separately. QS is only for the search network and has no meaning for the CN.
Let me explain my experiences a little further and tell me what you think.
Two months ago I started a content network campaign (separate from my search campaign). Impressions were 80k+ a day with ctr at about 1.5% average. Two weeks after the campaign began impressions suddenly dropped to less than 1k a day. It then slowly decreased to 0 after another few days. Raising bids to crazy levels didn't help. I discovered that if I just create new adgroups that I can get impressions and clicks from those two sites flowing again. Unfortunately this lasts until midnight eastern when impressions fall again.
I thought it could be ctr related so I did a little experiment. I narrowed down my campaign to just one site that was giving a large number of my impressions and conversions. This site is dedicated to the problem my service helps people with (100% relavant). This site has one advertiser (other than me) who is taking most of the ad space. For a couple of days I ran direct copies of his image ads thinking perhaps he just has a much highter ctr. The ctr for these ads averaged 2.5%. My ads average 3-5% ctr !
It must be a quality score issue but why does the same site and landing page gets 7's & 10's on search (and has for 3 years)? Why am I having trouble when similar sites with less relevant landing pages get more impressions?
Any idea what the content network algorithm is looking for?
But your experiment, if I understood correctly, seems to be the proof to me. Your competitor has a higher CTR. Not clear if you ran only text ads before this test or if you also had image ads. Either way, you have to become better. Doing so by copying their ad exactly is not the way I would do it.
My competitor's ads had the 2.5% ctr. The ads I created averaged between 3-5% ctr. These were highly targeted image ads customized for the site they were displayed on.
I have had the exact same issue right to the T as AWbiz.
I actually talked to AdWords and their reply was something to the effect of:
"Due to multiple complaints from our users and publishers, we've limited the appearance of certain categories of ads on our content network, which may have affected your number of impressions. This includes (but is not limited to) low-quality affiliate advertisements and other business models that we have received multiple complaints about"
I advertise my own product and it is downloadable. It' legitimate, we have an office, phone number, you name it.
I also see competitors and even affiliates taking up spots regularly for keywords I am bidding on.
My CTR are astounding, very similar to AWbiz... some image ads are getting nearly 10% CTR.
Search is 7 and 10's.
Frustrating.
I have 100+ pages. AW support isn't going to give you much insight. They don't know anymore than we do about the inner workings of adwords.
If this really is some kind of quality issue why can't they just tell us in the UI? They do it for search. Why the big secret?
Funny you're having the same issues... i'm beginning to think maybe my account has been hit with a poor quality score.
I agree, the content network is like flying in the blind.
I've tried almost anything you can think of and still no go.
New domains get traffic a day or two, then start dribbling, then down to like 2 impressions every 10 minutes, then, like you, after midnight sometime... 0
I used to ad a new ad and it would work occasionally... then I added a new adgroup it would work.
Now it seems worse...
Have you heard anything else on this situation? I actually got a reply from adwords support that my account is fine, and they are looking into it.
Thanks
I've been reading as much as I can on this issue and it seems it might really be a landing page quality issue. My site has enjoyed a 7-10 QS on search for 3 years so I really don't understand what could be wrong. I guess I'll see if this new site + domain helps.
Please post back if you hear anything from adwords support. I'll keep you posted if I discover anything new.
They just told me it is not my account, and no account-wide issues and to not touch the campaign for a day while they figure out why it is doing it... maybe a good sign?
New domains have not helped me in the past. Curious to hear if it works for you.. please keep me posted.
I got an email from support saying they noticed increased traffic and felt they didn't need to pursue it any further...
Very frustrating... how are you making out? If you want to PM me and messenger addresses I'd love to communicate with you regularly.
