keyword #1 (1.27% less than kw tool estimate) QS 7 - Avg. Ad Position 1.0
keyword #2 (3.51% less than kw tool estimate) QS 5 - Avg. Ad Position 3.8
keyword #3 (233.33% more than kw tool estimate) QS 4 - Avg. Ad Position 1.0
unfortunately i didn't get any clicks for these keywords so i can't analyze difference between actual avg. cpc and estimated avg. cpc. but my conclusion here is:
1. Quality Score effects Estimated First Page Bid
Because with QS 7 google estimated first page bid 1.27% less than kw tool estimate, While in another keyword cause of low QS 4 google estimated first page bid 233.3% more than kw tool estimate.
2. Quality Score does not effect Avg. Ad Position
Because with QS 5 (one point better than keyword#3) for keyword#2 google estimated first page bid 3.51% less than estimate.
And see if the results for the reversed keywords are similar or even exact.
That is correct. The EFPB is calculated based on your QS. Someone else will have a different EFPB because they will have a different QS. And obviously, a lower QS will mean you need to bid higher.
> 2. Quality Score does not effect Avg. Ad Position
Wrong. Ads are ranked according to the basic formula QS*bid. QS is also used to determine what you will pay.
the data IS from keyword report. and all 3 keywords ran as phrase match.
LucidSW:
instead of keyword tool, traffic estimator and search-based keyword tool, Is there a way to know QS and EFPB before running campaign?
because as you can see estimates
Yes, and I said,
>>>Run the keyword report and use exact match options
Then read the rest of what I posted.
Phrase match is inherently variable. There are literally millions of ways to phrase the same query. These phrases are not always in use and the frequency of their use varies from day to day, week to week, and month to month. Some of the phrases are one-off and never to be seen again.
If you're not getting clicks then play around with the ad to make sure you have the keywords prominently in the title and sprinkled in the body of the ad. Make sure the ad tells the searcher what's in it for them, and be sure to have a call to action. Then bid it as high as you can handle in order to build a positive click-through history. With enough clicks the algo will kick-in to lift the ad up north while lowering the price of the click.
It doesn't always work, for example, sometimes people are using a generic search to look for a specific site. Other possible reasons are a lack of keyword in the displayed URL, or the displayed URL subtly sends the wrong message.
Going back to the QS, the first page bid is going to vary. It's the nature to be variable because other bidders may respond aggressively to your presence upsetting the balance they were used to when you weren't there.
Are you saying the 'keyword report' adwords generates, are not the actual keywords ad showed for? it just shows data (ctr, position etc) for the keywords i bid on?
if so how one find actual keywords ad showed for? (google analytics?)
ps: i ran keyword report with exact match option on adwrods, but it shows no data no ctr, positon nothing.
