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However, QS of most of the keywords is between 4 - 5. What does this mean? How can Google display an ad on top position when the QS of the keywords are 4/10.
The website in question is a very good ecommerce site. The conversion rate of Adwords traffic is over 10%. The bounce rate is lower than 25% which means the ads are relevant for the users. But I can't explain the low QS? Can someone do?
Is this a bug in the system? Should I contact Google?
Second, even if you have a 10% CTR on your keyword, if your competitors have higher rates, your QS will be lower. Maybe your competitors are simply doing better. I know, a 10% CTR would be great in most niches but maybe 20% is the norm in this particular niche.
For almost all the keywords, there is no relevancy problem. There are also no problems with "Landing Page Quality" and "Landing Page Load Time" which makes the situation difficult to understand.
Regarding the CTR, I have just checked some of the ads which have very high CTR like 50% and over. Even those ads have 4/10 QS. I just don't get it.
As a side note, I have to say, the campaign(s) and ads are very well targeted (Good use of negative keywords, good use of exact, phrase or broad match. The ad copies are really strong as well. That's why the CTR is very high)
We worked very hard to make the campaigns almost perfect. However, it seems that there is something wrong and we don't know what it is.
Do you think it could be history of the campaigns? I mean the campaign(s) and ads are new. Do we have to wait for a couple of weeks to see if the QS will change or not?
P.S. The account in question has no problems at all. The other clients' ads have high QS.
Not sure if the above still works (because of the account banning Google is doing lately).
So in short, it might be a bug or the campaign(s) and ads are not old enough. And yes contact support. Ask support why the QS is low. When you get (most likely) a copy/paste response from support with a link to the landing page QS guidelines/faq you will have to send again an email and say 'thanks for your response...' and mention you are aware of the guidelines/faq and ask the same question again.
6 or 12. The keywords in each group are like this:
In some cases, in addition to this list, I have these keywords as well:
blue widget delivery
blue widgets delivery
[blue widget delivery]
[blue widgets delivery]
"blue widget delivery"
"blue widgets delivery"
Of course, I also use negative keywords on both campaign and ad group level.
That's probably where I would look first for possible improvements.
You may be right. If you are better than the competition (good campaign structure, good ads, very targeted keywords) your bid will be lower than theirs. This doesn't help Google to make more money.
I checked some of our ads again today. In some cases, the CTR of a specific keyword is 100%. The quality score of this keyword is 5/10. If this is not a joke, I don't know what it is.
Of course, QS is not just CTR. I have multiple ads and they rotate evenly.
The system tells me there are no problems with the keyword relevancy, landing page and the landing page load time.
And for some keywords, I have extremely high CTR (over 50%). When this is the case, how can these keywords have 4/10 QS? Do I have to have 500% CTR in order to have a healthy QS? This situation is so absurd.
Contacting Adwords support is no help at all. I did it and got a generic email telling me to check the help section as if I started using Adwords 2 days ago.
A good Adwords Representative can easily look into the problem in 10 minutes and provide more info to us. But they just don't do it. They think the system works brilliantly and algorithm has no problems at all. Then they send us a simple email that says nothing.
Contacting Adwords support is no help at all. I did it and got a generic email telling me to check the help section as if I started using Adwords 2 days ago.Did you reply to the standard email you received?
And yes contact support. Ask support why the QS is low. When you get (most likely) a copy/paste response from support with a link to the landing page QS guidelines/faq you will have to send again an email and say 'thanks for your response...' and mention you are aware of the guidelines/faq and ask the same question again.
How can Google display an ad on top position when the QS of the keywords are 4/10.
I mean the campaign(s) and ads are new. Do we have to wait for a couple of weeks to see if the QS will change or not?
If you want to check the theory that ad group organization or the age of the campaign is responsible for the low QS, pause one of your ad groups and then create a new ad group in that campaign with the same keywords and an ad that is exactly the same as one of your larger competitors' ads -- use all the same ad text, display URL, destination URL, etc.. If you see higher QS then the problem is not with ad group organization or age of campaign (and it is probably with the lack of history Google has for your domain). You should pause the ad group right after you see the quality scores, so that you don't pay for sending traffic to the competitor.
Has your QS always been this low or has the QS changed since the beginning of the campaign? Google has been doing some really weird things over the past month with Adwords. I've been seeing strange things in all my accounts...
I would agree with what other people are saying and give it a few more weeks to see if anything changes for the better.