Non Family Approved Ad Question

[jcoccaro]

Does anyone know what the disadvantage to having one of yours ads labeled "Non Family Approved"? I am split testing two different ads and one of them in non family approved. Since I have started the test the regular "approved" ad has been shown 80% of the time while the "non family approved" ad has only been shown 20% of the time.

Where is the traffic being lost for the non family approved ads? Is it being lost on Google Partner sites? I wonder if I am loosing out on quality traffic because this ad is being labeled "non family approved". Has any one experienced the same thing that is happening with my ads?

Is there any way for me to find out where I am losing this traffic, is there are list of partner sites that do not show "non family approved" ads?

Any advice would be greatly appreciated.

Thanks.
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[smallcompany]

non family approved

I guess I'm too naive, but what the heck is that? Never saw such status.

Anyway: 80+20=100

;)

[JavaCofe]

adwords.google.com/support/aw/bin/answer.py?hl=en&answer=69787
AdWords Help - "How will family status affect how my ad is served?"

looks as though only those opted-in to non-Safe Search mode and selected Content placements show the ads.

[eWhisper]

If it is a family friendly website use the contact us link inside your AdWords account and ask for an explanation (and possible removal) of the label.

That label will cut down your exposure significantly.