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Letter from adwords support

should i accept offer?

         

toughturkey

11:10 am on Dec 14, 2009 (gmt 0)

10+ Year Member



So I get a letter from adwords support offering me to optimize my account. They have apparently reviewed our account and found it "could benefit from structure changes" among other things.

Do I accept the offer and risk opening my account to changes that may result like lower QS, and possibly end up getting banned somehow when they realize I am a lowly affilate?

Green_Grass

11:31 am on Dec 14, 2009 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



As others will tell you , thier optimization suggestions are borderline cr*p. In my experience they create ads which are shoddy, deceptive and against their own 'landing page guidelines'. Stay away from them , and save your account.

atwoz

11:44 am on Dec 14, 2009 (gmt 0)

10+ Year Member



Exactly, you should stay away from Adwords representatives optimization suggestion until and otherwise you have some big money to test broader terms & cr*p adcopies (ofcourse the ROI will drop but the spend will rise up - which is good for Google). I would recommend trying their service since its free of cost but ask them not to make any changes live until you review it and give them a goahead.

toughturkey

12:33 pm on Dec 14, 2009 (gmt 0)

10+ Year Member



Just what I thought, Thanks.

netmeg

3:38 pm on Dec 14, 2009 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



I've accepted those offers before, and mostly it didn't work out. We got more conversions, but at a much higher cost, plus they rewrote ads to offer services we didn't offer, and used keywords that I didn't consider relevant.

We did have *one* campaign where they did improve the return and we kept their changes.

If you want to try them out, let them do *one* campaign, and have it be a new one, not one of your existing ones (or at least save/pause your existing one so you can go back if you need to)

smallcompany

6:01 pm on Dec 14, 2009 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



Do I accept the offer and risk opening my account to changes that may result like lower QS, and possibly end up getting banned somehow when they realize I am a lowly affilate?

When you get your account optimized, you get a proposal - meaning - you see all the proposed changes and have a chance to accept/decline on campaign/ad group/whatever level. No a single change is applied without your approval, and everything happens within the interface. You won't talk to anyone.
So, from that perspective, you can only learn by browsing through proposed changes, being that how good their optimization is, or bad.
Anyhow, even if you don't like it, you may still get a clue about stuff you never thought about before.

For the second part, it's really up to you to figure how this could affect you down the road.
There is nothing concrete, but a guess only.
I personally think that the group (or individual) that would work on your account have no connection to automated or manual reviews, nor they're in any direct connection to the policy team.
Furthermore, being an affiliate should not entitle you into "banned" group, but I totally understand you fear which is based on the posts like here at WW.