Best time of day for clicks

[johnharvard]

I am running an adwords campaign on a relatively modest budget ($25.00 per day). I never have any trouble using up all my daily budget but it's usually used up by noon on any given day. Would it be better to configure adwords so my ads appear at specific times during the day?
Is there any data on when people are most likely to buy? Or is a click just a click regardless of the time of day? I have noticed that on some days I'll have very low sales while other days much higher sales. Doesn't seem to be a happy medium.
Thanks

[atwoz]

Yes, you should try running the ads at different time periods using ad scheduling to see which time of the day gives the maximum results. As per my experience, the results are not same every day.

The buy period is not same for each product/service. And, now the seasonal effect will be more due to Christmas! (If you are into apparel/gifts industry). I suggest upping the budget and test it for 4 weeks atleast to get a decent data and then day/time part the campaign by running the hourly report (impressions, clicks, ctr, cost, conversions, CPA, sales & ROI).

[smallcompany]

Check the "Delivery method" under campaign settings:

- Standard: Show ads evenly over time
- Accelerated: Show ads as quickly as possible

and see what's selected.

Standard may give you a run for longer than noon.

Or is a click just a click regardless of the time of day?

Run hourly report and you'll see how the price per click may differ throughout the day.

[eWhisper]

Run hourly report and you'll see how the price per click may differ throughout the day.

Good advice, but also look at conversion rates per hour. If you are also using Google Analytics, you can graph goal completions by hour as well.

Combining that information with ad scheduling can help narrow down when to show your ad.