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Yes, my heart skipped a beat too.
"Maybe it's a bit of a PR move, as things stand right now I'm reluctant to touch my adwords account."
Same here. I'm not creating any new campaigns for some time.
Most of us would rather get a letter from the IRS than an email from google.
We'd prefer a phone call from our oncologist rather than a google email.
We'd rather wake up and be tiger woods than get an email from Google :)