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We will be routing pages on the website being phased out to equivalent mapped pages on the new site over the coming weeks, but as far as adwords goes what is the best option to try and maintain the history of tha account?
From what I've read, URL redirects might not be a good option, potentially seen as deceptive. Also the content on the pages taking over from the existing ones is (currently) significantly different, although still topical, to the content of the site being phased out.
Any ideas would be greatly appreciated.