Ad Disapproval Policy Needs To Be Fixed

[netmeg]

Ok, I understand you can't have multiple display URLS in an ad group, and I have no problem with that. What I do have a problem with is all the active ads going dark because a DELETED ad has a different display URL. C'mon Google, you're smart enough to determine the status of the ad before you hit the disapproval switch. This is not rocket science. Why should I have to go through and resubmit EVERY SINGLE AD because you didn't think to code that in?

[buckworks]

I can hear your Grrrrrr all the way from here! :(

[Kobayashi]

Strange, so your saying the active ads with the same display domain were added to the adgroup after you had deleted the ad with the different display domain? If so, and not that it should matter but, how long ago had you deleted the old ad?

[netmeg]

It was deleted when I inherited working on the account, so it's been at least a couple months. I copied some ads from a different ad group in and they all went dark.

[Dlocks]

A couple of months ago I (and others) received a warning email regarding disaproved ads because of copy right terms in the ad text. The 'funny' thing was that I deleted the campaigns, adgroups and ads about a year before I received the warning email. A couple of other advertisers on this forum got the same email for deleted campaigns.

So sometimes they mess things a bit up when deleted campaigns, adgroups and ads are involved.

Makes you think how good the algorithm that gives life time bans is working because they don't give information about why seomone gets a life time ban. Perhaps they are sending out bans because and advertiser advertised a product or website in the past when it was allowed and they forgot to check when or if the campaign has been deleted.

[AdWordsAdvisor]

I'll pass the feedback from this thread along to the right folks later tonight.

I've quoted you verbatim, netmeg and Dlocks.

AWA

[xurxo]

The disapproval process is a bit wonky lately as you can have approved text ads that comply with the URL requirements (both display and destination URLs match) but your keywords might be disapproved for "innacurate keyword URL" even though they also match the display and destination URLs as per Google's editorial policies.

I just had a case where the destination URL at the keyword level matched the destination and display URLs on all the active and paused text ads yet numerous keywords were disapproved.

After calling Google they explained that it could have been that the site was down when updating the destination URLs which then triggered the disapproval status.

The kicker is that it doesn't seem that they go back to check if the site is back up. So if it was down for a minute and at the same time you happen to be making changes, your keywords will be disapproved and stay disapproved.

Outside of calling Google up and asking a rep to escalate this to the editorial team for manual review, the quick fix seems to be to delete the disapproved keywords and reinsert them as they were with the same destination URL as before you deleted them.

Doing this resets the status and they all go to approved.

Still, this a scary bug as if you're not paying attention, large parts of your campaign can be disapproved without you even knowing it (there's no disapproved keyword tool to flag these problems similar to the disapproved ads tool so you'll have to use filters to find this problem)

Google should include these as alerts in the campaign automatically so advertisers can see and fix these problems quickly to avoid revenue loss for both them and Google.

[netmeg]

I've seen several instances of "left hand doesn't know what the right is doing" recently. Yesterday the bid suggester tool was suggesting bids that were well below the minimum first page bid.

[xurxo]

I hear ya netmeg. Also noticed that Google's dedicated agency team response has slowed down drastically. I wonder if they are cutting back on resources and trying to automate more things at the expense of quality customer service.

[SuperF]

Another concern is that Google keep a count of how often these things happen in your account. According to many reports, getting them reversed does not appear to remove them from the count. If the count gets too high, bye-bye your account (with no way of appealing the decision based on Google being the one screwing up).

It would be appreciated if the disapproval process allowed for momentarily glitches in connections and site up-time.