Big budget - how to get spend?

Trying to spend a lot, but can't get volume

[thetoltd]

I'm trying to get spend in the range of 10-30k/day.

I'm only interested in the content network, but I can't get volume.

I've tried keywords + text ads and keywords + image ads for my product, using relevant keywords - yet I can't get over $200-500 a day spend.

I'm getting more luck with irrelevant keyword ad groups and image ads (My CTR is about 0.50%).

I've also tried using placements + images, yet it didn't get volume with $1cpm bid or $1.75 CPC.

My product is relevant to a wide demographic, so I don't mind at all what sites it appears on, as if they don't convert I can just exclude them and I have the money to test with.

My problem is I can't get the spend up at all - any suggestions?

[Khensu]

do yo have the accelerated chosen in the campaign settings?

raw traffic?

is
run
com
pizza

social networking sites

if it is for kids

barbie

[thetoltd]

Kinda doesn't make sense and yes it's accelerated.

[Khensu]

You think this stuff makes sense?

Think out of the box and then think out of that box.

verbs work really well also.

but they might have tweaked so these things don work anymore

it's been a year I used these tactics

[Khensu]

The key to Adwords is not to compete in digital cameras but in a lesser completive associated topic say digital camera bags or camera tripods.

Also if you put in widgets.com as a keyword you will site on that site without creating a placement. Use all match types and have a set with the www

widgets.com
"widgets.com"
[widgets.com]
www.widgets.com
"www.widgets.com"
[www.widgets.com]

Also if you have that kind of cash to spend direct placement might be a good avenue for you.

you can also trendmonger by using celebrities names. check out "google trends"

Ok now I have told all my secrets, enjoy.

[edited by: Khensu at 8:47 pm (utc) on Nov. 29, 2009]

[thetoltd]

I don't mind higher CPCs and competitive spaces, I just can't seem to get any volume.

How does KWs in an adgroup affect the delivery? Right now I'm using 50 > KWs using the keyword opportunities button in the editor, and getting 50 high vol KWs related to the group.

[Khensu]

The age of your site and amount backlinks is also calculated in allowing you traffic with adwords. If you have a brand new page and or site you have your work cut out.

sunami

is a another heavy traffic word

[thetoltd]

So you bid on just generic works? How do you group them, would you build out a group on sunami for example?

[pavlovapete]

content network uses themes from your keywords in an adgroup - not the specific keywords

so if you have a pizza widget theme, and an tsunami widget theme, and a ton of other high traffic themes.

Google will work out your theme and then display your ad on a theme related website.

have you played with adplanner?

[thetoltd]

Yeah I tried adplanner, put in my demographic but the volume was under 100k/day imps wise on high vol placements.

Could it be bad theming on my end that could be causing this?

[pavlovapete]

I am not an expert :) so I am not sure if the theme is the culprit.

it didn't get volume with $1cpm bid

- this might be the culprit

You may not be bidding enough to get into the next level of auctions - hence you may not be getting full volume.

If you were doing search I'd suggest an impression share report - I'm pretty sure these are unavailable for content.

Assuming you have enough budget (you have to decide this) I'd suggest doubling your daily budget and doubling (or tripling) your CPC/CPM bid and monitor very, very closely for 24 hours. Then I'd scale back to current bids and go over the campaign stats with a fine tooth comb.

Adwords is a strange beast and it takes a long time and lots of thought to get a solid handle on it.

Again - I am not an expert and I'd think carefully about following any advice that I give you :)

HTH

Cheers

[EvilSaint]

Can you get a translator for your ads? if you can, then you can get your creatives translated into other languages and get exposure from sites that are written in foreign scripts...Sure way to boost traffic. Remember, English isn't the most spoken language in the world :)

[thetoltd]

I'm in the process of hiring an in house translator, already in the works.

Thanks for the suggestion on the report pavlovapete I'll try it now.

[thetoltd]

Impression Share Report is only search it seems.

[Thumoney]

1. Get ads with a high CTR, Google will deliver more impressions for you then. (obviously: don't bid too low)

2. Select a broader keyword theme, but still a theme, if you want to get a large audience. You can also use only one keyword.

3. If Google sees your landing page of low quality you wont see too many impressions. Unfortunately you can't see the quality of your landing page inside of adwords directly. That's a typically problem. I had search campaigns with 10/10 to the same landing page, where my Google Rep told me the quality of the landing page is too low for a wide spread in the content network.

Btw. what you want is not a terrible unique scenario. Most people that have a profitable campaign would like to blow it up as much as possible. I think key is to be better as the competion (CTR) and make Google happy (landing page quality). Btw. never turn your content campaign off, since you are resetting it that way.

[thetoltd]

What's the best way to effectively 'pause' a content campaign?

I'm sure my landing pages aren't the issue and my CTR's are all .50% <

Would it be worth while to call google and tell them I'm trying to spend in excess of 50k/day, but need some help?

I'm really interested in the one keyword per adgroup thing. For example would car or cars show my ads on pages with anything at all to do with cars? Like Blue cars, old cars, used cars etc? Or would I need more keywords? Is there any penalty for using 1kw?

[Khensu]

Adwords is a momentum machine, anytime you stop it in any way you are going to take some kind of a hit.

[pavlovapete]

And I forgot to comment on your landing pages - they, of course, needs to be relevant to your advertising keywords and provide unique value for your users.

Cheers

<edit: language>

[abbottsys]

Try a very controlled test..
1) One ad.
2) One high volume keyword on broad match.
(keyword in ad headline as the first word)
(keyword in title tag and content of landing page)
4) Open the search network (just for the purpose of checking Qulity Score to make sure there are no major issues)
5) Set correct geo-targeting.
6) Set correct daily budget.
7) Monitor the Ave. Pos to confirm you are being shown well.
8) Wait a few days.

[BillyS]

Okay, I'm a bit rusty on the Adword thing, but I'll jump in on this one too. (Who doesn't like to spend money?).

>>I'm sure my landing pages aren't the issue and my CTR's are all .50% <

That CTR sounds low to me. I've had some in the 5% range.

Would it be worth while to call google and tell them I'm trying to spend in excess of 50k/day, but need some help?

Why not, it would not hurt?

I'm really interested in the one keyword per adgroup thing. For example would car or cars show my ads on pages with anything at all to do with cars? Like Blue cars, old cars, used cars etc? Or would I need more keywords? Is there any penalty for using 1kw?

Where are you getting your keywords from? I've run campaigns with hundreds of keywords. Why use just one, you can see how each individual word is performing? The only reason to do what you're suggesting is if you're thinking about running different ads or setting limits for each keyword.

[thetoltd]

I don't do search, I do content only. so 5% is pretty abnormal for me.