Large Account Dilemma

Do I really need 135,000 adgroups?

[wingslevel]

Full Disclosure - I am no adwords whiz!

But here is my problem - my site has 135,000 items (each on their own page) - i want each ad to point to an item page - so lets say there is a page called fuzzy blue widgets - my keyword will be fuzzy blue widgets, my ad headline will be Fuzzy Blue Widgets and my destination url will be the fuzzy blue widgets page - all this makes perfect sense to me, but, here is where i get lost....

Each ad must have its own unique destination url, so i'll need 135,000 ads - i was hoping to do just 1 ad for all 135,000 keywords by using dynamic keyword insertion, but the unique destination url requirement won't allow for this - darn - it seems that ads are directly associated with adgroups, not keywords (with whom they are indirectly associated through an adgroup).

So, my solution is to make 135,000 adgroups, each with a unique ad to a unique destination url and a unique keyword. I can easily generate the spreadsheet to upload all of this, but, being a webmaster who deals a lot with big databases, this seems like such a clumsy structure.

I must be missing something - any suggestions would be greatly appreciated.

[paladin]

How about dynamic keyword insertion in the destination URL querystring? On the back end then redirect the user based on that querystring value

[smallcompany]

Long ago I came across solutions that were created for people managing large inventory.

Some of those solutions may offer an automated management for ads, ad groups, etc.
Not sure, I'm just guessing and think it's worth of looking into this.

Good luck!

P.S.
search on "ad champion" (sli systems), "Mirchev Ideas" (InventoryWords specifically, but check the rest too)...

Check this too:
[code.google.com...]

[webmasterworld.com...]

Some stuff is out there, but many of those sites don't show even in first few pages on Google.

[SuperF]

but the unique destination url requirement won't allow for this

Shouldn't be a problem. All that has to match between the display and destination URL is the yoursite.com part. Anything before or after that in the URL is does not need to match.

so you can promote these destination URLs at keyword level:

yoursite.com/bluewidget
yoursite.com/redwidget
yoursite.com/yellowwidget

with ads that use dynmaic insertion in the ad copy, and this as the display URL:

yoursite.com

[wingslevel]

Thanks All - Love the dynamic keyword in dest url w/ redirect! will try it next week! Sometimes I think my life is one big workaround!

Also gonna try the clickable 15 day trial...

SuperF, I know the display and dest. urls don't have to match - problem is, unless I am not understanding this, there is only 1 dest url per ad and the add gets associated with an adgroup, not a keyword (i deduct this because when i upload a csv spreadsheet, the keywords and ads can't be on the same line - each get related to an adgroup).

Are there any API types hanging around here who know if I can upload ads related to keywords, not adgroups using the api? Or, any ways to use the API to obviate the need for 135,000 adgroups in the above example?

[SuperF]

You cannot associate keywords with ads, unless you make a new ad group for each keyword - which is why people use dynamic insertion.

[EvilSaint]

IF you are using exact match for your 135K keywords, then you can add each URL to each keyword, that way you can have your generic yoursite.com URL as the destination URL for all ads and you can use Dynamic Keyword Insertion in your creative that way.

I'm actually using that 1 adgroup to 1 keyword relationship structure for my campaigns managing a larger inventory of keywords than you've got and yes, it does take a lot of time to manage it efficiently.