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I have a landing page about Blue Widgets and I have an adwords broad match phrase of Blue Widgets and another one Blue Widget (singular). The LPQ of the singular is 9/10 and the plural is 5/10.
And, not that this matters, the page ranks #1 for blue widgets.
And, if you ask why the heck I am advertising for a term that I'm #1 on? Don't ask - I like to.
checking the optional box to display Quality Score
...which is still a keyword quality score. Ads don't have QS that could be seen in any report. I have posted the link below in $1M post already.
There is no ad or landing page quality score that you can see. Or, you can take it that a landing page has a QS, for each keyword.
Anyway, I wish QS engineer explains why singular/plural has difference.
Don't ask - I like to
No need to ask. Anyone doing PPC knows what percentage can be taken with paid #1. Anywhere from 20-70%, depending on how many ads is around, other organic results, etc. But, a good chunk of traffic, for sure.
If you have something intelligent to say about the plural/singular issue then spill it
sure, seeing as you ask so nicely ;-)
You're not looking at LPQS if you're getting a number - Landing Page Quality Score is only rated as Poor or No Problems (well, as much as we can see anyway).
What you're describing is the overall Quality Score of two individual keywords.
The most likely reason for your differing QS between the KWs will be that your singular has a CTR which is quite high when compared to your competitors, and your plural has a CTR which is quite low when compared to your competitors.
It doesn't matter if the 2 CTRs are almost the same as each other as the key here is that the CTRs are comparable to competitors bidding on the same keyword.
On top of this, other matters such as historical performance of the two different KWs can affect things - i.e. sometimes when first starting out with a new KW you can get different QS for the singular and plural versions right at the beginning - this is because historically they have different CTR / QS levels for other bidders as they are two separate KWs
>>And, if you ask why the heck I am advertising for a term that I'm #1 on? Don't ask - I like to.
Agree with you on this one though, I always advertise on KWs that I'm also #1 for organics